Nintendo Wii game console will retain its $249 price-tag for foreseeable future in the U.S. due to the fact that Nintendo has no problems with demand towards its latest game console, a company exec said on Thursday. In fact, there was hardly any need for the firm to cut the price not only because the demand outstrips supplies, but also because Nintendo earns money on Wii hardware, an unusual situation in the game console space.

“We’ll stay at $249 for the foreseeable future. We are still selling everything we can make,” George Harrison, senior vice president of marketing at Nintendo America, told Reuters news-agency in an interview.

Nintendo Wii has been selling in over 400 thousand quantities monthly in the U.S. in the past few months, according to figures from NPD group. Usually the demand towards game console skyrockets in November, December and January, hence, the main task for Nintendo is rather to secure more console hardware to keep up with demand than to cut the price to stimulate the demand. Even though the company promised to deliver as many consoles as possible, it warned that not everyone will be able to obtain Wii.

Nintendo Wii, the most successful new-generation game console, features IBM’s custom PowerPC architecture-based microprocessor named Broadway clocked at 729MHz and code-named Hollywood chip with built-in graphics core, DSP and I/O features from ATI that operates at 243MHz, earlier reports suggested. Nintendo Wii uses 91MB of memory in total: 23MB of “main” 1T-SRAM, 64MB of “external” 1T-SRAM and 3MB texture buffer on the GPU. Nintendo’s Wii does not feature a hard disk drive, instead, it boasts with 512MB of flash memory, but the console will also have a card reader, which will allow installing more memory.

Nintendo set the recommended retail price of ¥25 000 (about $204) in Japan, $249 in the U.S. and €249 ($342) in Europe.