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Warner Home Video said it has no intention to support Blu-ray exclusively and cease to release movies on HD DVD format. The comment comes as a denial to rumours spread by the members of Blu-ray camp which says that Warner would shortly proclaim exclusive support for Blu-ray disc.

“We have made no decision to change our present policy which is to produce in both HD DVD and Blu-ray,” said Jim Noonan, Warner Bros. senior vice president and general manager, reports Format War Central web-site.

Late last week an executive from Lionsgate studio said that, based on a rumour, Warner Home Video plans to switch to Blu-ray and abandon HD DVD format. Potentially, such move can provide Blu-ray approximately 70% of new releases, which is likely to force other backers of HD DVD to axe support of the format. But Warner Brothers, which is currently the only major studio to support both Blu-ray and HD DVD, was fast enough to deny possible switch to a single high-definition format.

“Our position hasn’t changed and certainly any comments that were published in the U.S. were not intended to suggest that we had changed our stance. We support both formats and we have not made any decision towards that policy and nor are any such announcements planned or in the pipeline. In terms of the short-term scenarios around the Q4 sales results, Warner Brothers are always reviewing our strategies and we can’t say what might happen in five or ten years, but for now, there’s been no decision made to change course,” said Warner Brothers Home Video Australia and New Zealand managing director Roger Clarke, reports web-site.

Currently Warner Home Video releases movies both on Blu-ray and HD DVD, thus, making them available to a wider audience of people. But a problem for Warner could be the fact that despite of the rise of sales via the Internet many people still get their digital video discs from retail stores. Since shelf space is limited in conventional “brick and mortar” stores and Warner is interested in offering the widest choice of movies possible, it may eventually make certain decisions that would limit the number of supported formats.

Still, since neither Blu-ray, nor HD DVD has become a de facto replacement for DVD due to high prices of players and discs, it is hardly logical for Warner to cut support of one format.


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