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Right after Toshiba Corp. said it would withdrew from the high-definition format war by stopping production of its HD DVD equipment, Sony- and Philips-backed Blu-ray disc (BD) instantly became the winner of the high-def war. But New Medium Enterprises, the company that developed another type of medium that is suitable for storing high-definition movies, says the war still goes on.

“The way is now clear for VMD to be embraced by the industry, our technology is robust and our format is clearly equal to the quality required to deliver a true HD experience for the consumer at a price they are prepared to afford,” said chief executive officer Geoff Russell.

HD VMD format is the third optical disc type to record high-definition movies. The technology is based on multi-layer DVD discs and red laser head. Each additional layer adds approximately up to 5 GB of memory over a standard DVD disc. VMD provides the ability to place up to 20 layers on a single disc with no quality loss in the content stored. This means capacity to record of 100 GB or more without major changes to DVD players, but the disc technology requires new manufacturing process and production lines. Currently the company can produce up to 30GB discs.

NME, which calls its HD VMD format “a successor to DVD”, hopes that it can compete against Blu-ray disc (BD) format that is supported by all major Hollywood studios, consumer electronics (CE) manufacturers and U.S. retailers. By contrast, HD VMD is not supported by any movie production company or CE maker.

To make the matters worse, HD VMD movies announced to be available in late 2007, are still nowhere to be found, there was no a single high-definition movie available on an HD VMD medium at Amazon.com at press time. Nevertheless, the company seems to be confident of its success.

“NME has developed the VMD technology independently and are poised to come to market in several territories in the next quarter. All indications are that VMD can fill the void left by HD-DVD for a hungry production industry and rapidly growing HD-screen enabled consumer market,” said Michael Solomon, chairman of NME.

Discussion

Comments currently: 16
Discussion started: 02/29/08 06:17:15 PM
Latest comment: 03/04/08 04:42:02 AM
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1. 
who wants another hd format war again! the major studios will probably wont back up hd vmd cause of what happened in the last hd format war, why would they want to lose money on another format that has chosen a wrong time to come out when blu-ray already has all the studios backing them up.
[Posted by: issac  | Date: 02/29/08 06:17:15 PM]
+ expand thread (1 answer)

2. 
What are the specs of this? Can it play 7.1 audio channels? What's the bit rate of video?
It sounds like a third party candidate...even HD-DVD is 20 times what HD-VMD is. Why are they bothering? They're like a contestant on American Idol with three "No"s at the first round.
[Posted by: cliff  | Date: 02/29/08 06:31:46 PM]

3. 
NME is crazy. No one's gonna back this thing because no one wants another goddamned format war!
[Posted by: Steve  | Date: 02/29/08 11:32:35 PM]

4. 
It'll never take off. The last thing anyone wants is yet ANOTHER format war. Just waiting for blu ray recorders and media to come down in price a bit and I'm jumping on the bandwagon!


Binny.
[Posted by: Binny  | Date: 03/01/08 12:51:23 AM]

5. 
Id love to see this format enter the market.
Blu-Ray just totally sucks from top to bottom... why would I want to sell my grandmother just to have Blu-Ray media? Gimme a break... HD DVD was way superior, but we know... companies & greed -.-
[Posted by: 1234  | Date: 03/01/08 04:30:32 AM]
+ expand thread (3 answers)

6. 
I don't like multi-layer discs. I think this is causing too much problem.
[Posted by: kensiko  | Date: 03/01/08 05:47:44 AM]

7. 
Clearly every more than two layers compact disk technology turned out to be a bluff. Skip over.
[Posted by: Artem S. Tashkinov  | Date: 03/01/08 01:08:46 PM]

8. 
"VMD provides the ability to place up to 20 layers on a single disc with no quality loss in the content stored."

Yeah right, and I am Batman...
[Posted by: goldtiger  | Date: 03/01/08 02:43:42 PM]

9. 
I guess folks and VMD just missed the whole HDDVD vs BD war. Good for them, because if they didn't miss it, they would know that it's not about the format, superiority or affordablity, but rather it's about the how much greens were paid to big Movie Studious to give them the support to win. These nuckleheads really need help. VMD might work in Chineese black markets, but it will never see the light of day in US or EU.
[Posted by: Funny  | Date: 03/01/08 04:54:45 PM]

10. 
I searched and could not find a single movie for it.

What a joke.

I am pretty sure this is not going anywhere.
[Posted by: Jack  | Date: 03/02/08 08:39:21 PM]

11. 
what we all need is another format to come
and cause another head ache for the customers lets not prolong this stupid war and just move on into the hd future and quit this crap because if the hd vmd comes in to the picture that means the people will wait for this war to end and may cost movie studios a bunch of money so why not go out there and demand that this crap stops so we the customers can enjoy the hd ages not another 1-2 years of crap that hd vmd would bring to are homes.so I would leave you with this people for next couple of years say no to hd format war
say no to hdvmd and say yes to blu ray and say yes to the future and we all hope that with the death of hddvd this format war will be over for 5-6 years at the least. so say no to hd vmd and all of the studios please support blu ray.
[Posted by: joe  | Date: 03/02/08 09:25:19 PM]

12. 
Sometimes called Mini-BluRay(mini-BD), was the 1st format in the industry to provide Full HD video in a traditional DVD disc. This format is widely supported by leading manufacturers (e.g. Sony/Panasonic/Canon Camcoder)

Given the very similar file format structure employed by Bluray and AVC-HD, BluRay to AVC-HD transcode is very easy. The Chinese had already discover this as an alternative route for private BluRay illegally. Illegal dump of AVC-HD directly from BluRay disc are now selling heat in mainland China!

Notice that all BluRay players and PS3 are able to playback AVC-HD encoded DVD, which makes such VMD virtually obselate!
[Posted by: Sony and Panasonic also has AVC-HD!  | Date: 03/03/08 12:43:53 AM]

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