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THX, a Lucasfilm subsidiary, said on Friday that its chief scientist never said that the future of Blu-ray disc format in the movie industry was doomed. Instead, THX fully supports the Sony- and Philips- developed format, though, there are other possibilities to distribute movies.

Recently Laurie Fincham, director of research and development for the THX division of Lucasfilm said in an interview that it was too late for Blu-ray format as end-users would shortly demand high-definition movies on flash memory cards. He also said that downloads of movies will also make a lot of sense.

“Personally, I think it’s too late for Blu-ray. I think consumers will only become interested in replacing DVD when HD movies become available on flash memory. Do we really need another spinning format?” he said.

Officials for THX were quick to issue a statement claiming that the company fully supports Blu-ray disc format and the perception of its chief scientist’s claims were rather a misunderstanding.

“Neither THX nor Mr. Fincham have ever stated that “Blu ray has no chance” or is on the demise. Quite the contrary, THX is dedicated to supporting Blu-ray with many new technologies, certification programs and other initiatives. Mr. Fincham was simply discussing the future of movies on downloads, optical discs and other emerging media,” said Graham McKenna, senior manager of global public relations at THX.

Considering the fact that many consumers nowadays do not see the value in Blu-ray movies compared to DVD, the Blu-ray disc association will have to prove advantages of Blu-ray to end-users. Considering that many consumers these days rent or download movies from the Internet, it is natural that certain analysts will doubt that Blu-ray will share the destiny with DVD.

Discussion

Comments currently: 11
Discussion started: 03/28/08 04:46:05 PM
Latest comment: 03/30/08 11:28:06 PM
Expand all threads | Collapse all threads

[1-8]

1. 
Laurie is a Mister?
Finkle and Einhorn.... Einhorn and Finkle...
[Posted by: boner  | Date: 03/28/08 04:46:05 PM]

2. 
Stop the presses here:
How is it FACT that MOST consumers do not see the value in Blu-Ray vs. DVD???????????????????????????????????????????
[Posted by: boner  | Date: 03/28/08 04:47:34 PM]

3. 
i take it the cheque has now cleared..
[Posted by: THX...  | Date: 03/28/08 07:34:48 PM]
+ expand thread (2 answers)

4. 
Until bluray movies are priced competitively with DVD movies the bluray format will remain a niche product
[Posted by: alpha0ne  | Date: 03/30/08 12:09:07 AM]

5. 
What a wuss! He probably almost lost his job for telling the truth. Fact is though is that he's right on the money. BRD is a waste of money especially for storage. Your local Best Buy or equivalent sells blank 20Gb discs for $20 each. All for a disc that takes 45 minutes to burn. He's or she's right, flash media is cheaper and contrary to what the last sentence in the article implies you don't need to use solid state memory.
[Posted by: Mr Roboto  | Date: 03/30/08 05:35:21 AM]

6. 
Thinking about this again has me in amazement. Standard hard drives are less than $1 per GB. Blue-Ray storage costs more than physical memory and it reads much slower as well. All Sony wants is to create another BetaMax so they can own a monopoly on HD media. It's starting to look like BetaMax in the same fashion too, being overpriced and becoming obsolete. LOL
[Posted by: Mr Roboto  | Date: 03/30/08 05:41:27 AM]

7. 
Well, can't u guys notice all the latest BluRay/HD-DVD manufacturer ignoring the THX feature in their new "HD" grade audio products?

Even Denon, a solid THX supporter back to the VHS/LD days, has no integraded receiver featuring THX technologies in there latest "For BluRay/HD-DVD" line.

So that's why THX need to come out to bullshit something~!
[Posted by: THX so what?  | Date: 03/30/08 10:35:58 PM]
+ expand thread (1 answer)

8. 
I am more into stores that provides TV Show and Movie downloads than wasting money on these formats. Hard copies are obsolete. Download business is the future.
[Posted by: linuxnerd  | Date: 03/30/08 11:28:06 PM]

[1-8]

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