News
 

Bookmark and Share

(0) 

Microsoft Corp. on Wednesday reduced pricing of its Xbox 360 video game console on several Asian markets. The company said in a statement that it decided to let broader audience of people to get its latest game system.

The price of the Xbox 360 Premium version with a 20GB hard disk drive was cut nearly 20% in Singapore, 17% in Taiwan, nearly 11% in Hong Kong, and 5% in South Korea, Reuters news-agency reports. The prices of the Xbox 360 Arcade and Xbox 360 Elite were lowered too. For example, Xbox 360 Arcade, Premium and Elite game consoles now cost S$399 ($294, €188), S$499 ($367, €235) and S$699 ($515, €329) in Singapore, respectively, down 13% or 20%, depending on the version..

“This price drop is part of Microsoft’s ongoing strategy to bring high-definition gaming and entertainment to an even wider audience, with great experiences for everyone,” a statement by Microsoft reads.

Earlier this year – in February and March – the world’s largest developer of software lowered pricing of its Xbox 360 game console in Japan and Europe in order to better compete against Nintendo’s Wii and Sony Computer Entertainment Inc.’s PlayStation 3. Given that in Asia gamers prefer different titles than in the U.S., it is logical for Microsoft to make its latest game system more affordable so that to keep sales on current levels.

Microsoft Xbox 360 console is based around triple-core microprocessor developed by IBM, high-definition visual processing unit designed by ATI Technologies, I/O controller engineered by SiS and some other key components. The gaming machine provides a broad set of multimedia capabilities in addition to games. Currently Microsoft Xbox 360 is available for $279, $349 or $449 in the USA depending on the version.

Discussion

Comments currently: 0

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month