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Toshiba plans to start selling super up-conversion DVD players later this year, a report from the Japanese media claims. The new players are projected to enable nearly high-definition video quality from conventional DVD players, which is likely to slowdown adoption of the Blu-ray disc format.

The Yomiuri Shimbun news-paper claims that super up-conversion DVD player from Toshiba will be available by the end of the year, however, no actual details are present. Earlier this year it transpired that Sharp and Toshiba have developed a technology that allows increasing DVD resolution (720x480 [NTSC] or 720x576 [PAL]) to 960p resolution (1702x960 or 1440x960), which should provide nearly full-HD quality, 1080p (1920x1080) as on Blu-ray disc, but without any need for a new type of media.

After quitting the high-definition video format war by canceling to support its HD DVD standard in February, Toshiba said it had no plans to manufacture players compatible with Sony-developed Blu-ray disc format.

Even though super up-conversion DVD sounds impressive, as it allows to boost image quality of existing movie collections, a technology that is available only from Toshiba DVD players may not become wide-spread and the market will continue migration to Blu-ray disc, which provides other benefits over DVD in addition to higher resolution.

Toshiba did not comment on the news-story.

Discussion

Comments currently: 11
Discussion started: 06/01/08 12:39:04 PM
Latest comment: 06/04/08 11:51:49 PM
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1. 
I found a fair comparison between DVD Upscalling and HD Video at the Firingsquad's website.

http://www.firingsquad.com/hardware/nvidia_purevideo_hd_preview/page5.asp

The bottom line is that the upscalled images are blurry, but it doesn't detract from the film so much that you would stop watching. Upscalled DVD's certainly are a better deal than spending $10 extra per disc and $500 for a new Blu-Ray DVD Player.
0 0 [Posted by:  | Date: 06/02/08 09:34:28 PM]
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Don't joke me! In the review they use 1080i HD-DVD as HD video source. According to the recommendation from European Broadcasting Union, 1080i HD-DVD is even worse than 720p AVC-HD and BluRay. The I->P conversion already upgraded the video quality a lot!

It is completely a biased review. I wonder why they don't use 50Mbps 1080p BluRay as source for the comparsion!
0 0 [Posted by:  | Date: 06/03/08 01:28:36 AM]
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2. 
The fact is that:
1. None of the HD-DVD reviewed is latest production.
2. BluRay contents start to show off their true quality potential just right after release of 2nd half of 2007 only when dual layer BluRay release started on the shelfs.
3. Most latest BluRay releases offer 40+Mbps bitrate, a holy blown to proofen technical inferior HD-DVD format. Frankly speaking many AV fan started to notice the great difference between HD-DVD and BluRay after 2nd half of 2007!
0 0 [Posted by:  | Date: 06/04/08 06:35:36 AM]
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