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Asustek Computer has demonstrated its forthcoming Eee-branded high-definition TV-set at Computex Taipei 2008 trade-show. The company did not disclose any details during the demonstration, or put any emphasize on this fact at all, but Asus HDTV is still highly-expected among enthusiasts.

At Computex Taipei 2008 the company that is mostly known for its computer components, demonstrated its “Eee TV” device, which is believed to be an HDTV with an integrated personal computer. According to Engadget web-site, Asus Eee TV demonstrated Blu-ray version of Pixar’s “Cars” via Sony PlayStation 3 game console at Computex Taipei 2008 show.

Asus Eee HDTV, according to previously released specifications, should feature 42” LCD HDTV screen with build-in Linux based PC. Nothing is known about the device itself, but it is believed that it the system will full-HD capability.

This is not the first time when Asustek attempts to enter the market of consumer electronics: about four years ago the company unveiled its DigiMatrix device that was a barebone for building home theatre personal computers. At the time the product failed to become successful, but the company has not forgotten its intentions to find itself on the market with Samsung or Sony.

A potential problem that Asus may face with its E-TV is that neither “Asus” nor “Eee” are well-known outside the world of personal computers. While “Asus Eee PC” name may cause some kind of “innovative” attitude, given the fact that Eee is widely discussed in the press, it may also cause negative attitude, as many know that the Eee PC is an inexpensive and simplistic solution, not a high-end high-performance device.

Asustek Computer has not revealed any additional details on the news-story.

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