I am sure the 'zii' will be great success,if not creative would not have boldly made great promises.

I strongly believe in the future of Creative.

GOD BLESS CREATIVE

I'm also sure that Zii, will be a great succes that maybe, if we believe them will change the world; I've launched a site where I'll post all the Zii details: http://www.ziitechnology.com and there all the "Zii-lovers" can debate...

Judging from the information-free hype Creative has employed in advertising this, I'd really hoped for something a lot more innovative than a "rediscovery" (to put it less politely: rip-off) of what InMOS and Thinking Machines (to name just two) did over 20 years ago. These companies invented new and interesting concepts in computer architecture back then, and failed in major part because they were ahead of their time, so maybe their approaches will prove more fruitful as part of today's technological landscape. Well, the IBM Blue Gene and Roadrunner systems, and the POWER6 CPU with ViVA2, employ similar concepts, so we can say with certainty that they can work well if properly implemented. Credit where credit's due, then, but nobody should be tricked into thinking that Creative has redefined computing, changed the world, or anything like that. In fact, the ARM9 + SIMD architecture chosen by Creative looks mundane to say the least compared to what has gone before.

I also like that the Zii site claims that "it's no good for calculating the decay rate of your nuclear arsenal", by which they mean "totally useless for HPC as it doesn't support IEEE double precision arithmetic". So, a mere mention of supercomputing (much less any comparison with actual supercomputers) is just more unjustified marketing bluster. However, as a SoC for embedded devices, it seems unlikely that Zii's general-purpose SIMD unit and capacity for linking several chips together will provide any meaningful advantage over existing products from other more experienced market players. What niche will Creative find for Zii, then, if any? Well, time will tell, I suppose.