News
 

Bookmark and Share

(0) 

Blu-ray disc format may get to mainstream considerably quicker compared to what was anticipated as sub-$100 players have all chances to arrive to the market later this year, at least according to Samsung Electronics’ marketing chief.

“The market for Blu ray is starting to pick up and you can bet with the entry of the Chinese manufacturers into the Blu ray market that we will have a $99 Blu ray player to compete against,” said Mark Leathan, a marketing director at Samsung Electronics, in an interview with Smarthouse web-site.

Earlier this year Panasonic, Philips and Sony, who own the majority patents for Blu-ray disc (BD) technology, started to work with other Blu-ray patent holders to establish a one-stop-shop license for BD products in a bid to lower the price of players and recorders. The fees for the new product licenses are $9.50 for a Blu-ray disc player (down from $30) and $14.00 for a BD recorder. The per disc license fees for Blu-ray disc will be $0.11 for a read only disc, $0.12 for a recordable disc and $0.15 for a rewritable disc.

Stephen Baker, an analyst for NPD Group, is less optimistic about low-cost Blu-ray players: according to him, BD players will sell for about $100 during various sales, but not for all the time.

“Black Friday, maybe. It is entirely possible you could see a few players down at that price level. It is a little early to speculate about holiday prices. The industry will have a better idea of holiday pricing by mid-summer,” said Mr. Baker in an interview with PC World web-site.

Tags: Blu-ray, Samsung

Discussion

Comments currently: 0

Add your Comment




Related news

Latest News

Wednesday, October 8, 2014

8:52 pm | Lisa Su Appointed as New CEO of Advanced Micro Devices. Rory Read Steps Down, Lisa Su Becomes New CEO of AMD

Thursday, August 28, 2014

12:22 pm | AMD Has No Plans to Reconsider Recommended Prices of Radeon R9 Graphics Cards. AMD Will Not Lower Recommended Prices of Radeon R9 Graphics Solutions

Wednesday, August 27, 2014

9:09 pm | Samsung Begins to Produce 2.13GHz 64GB DDR4 Memory Modules. Samsung Uses TSV DRAMs for 64GB DDR4 RDIMMs

Tuesday, August 26, 2014

6:41 pm | AMD Quietly Reveals Third Iteration of GCN Architecture with Tonga GPU. AMD Unleashes Radeon R9 285 Graphics Cards, Tonga GPU, GCN 1.2 Architecture

Monday, August 25, 2014

6:05 pm | Chinese Inspur to Sell Mission-Critical Servers with AMD Software, Power 8 Processors. IBM to Enter Chinese Big Data Market with the Help from Inspur