Lazard Capital Market, a financial analysis company, said in a note to clients that Sony Computer Entertainment Inc. would drop the pricing of the latest PlayStation 3 video game console. One thing the company is not sure about is when exactly Sony plans to cut the price on the unit.
“PS3 guidance suggests pending price reduction; timing and amount uncertain. Sony reported fiscal 2009 results and provided guidance for fiscal 2010, including an expected 30% increase in PS3 unit sales levels to 13 million, up from 10 million in the most recent fiscal year,” said Lazard Capital senior analyst Colin Sebastian in a note to clients, reports Gamesindustry.biz web-site.
Sony said early this year that it would not drop the price on its video game systems since it needed to return to profitability. Nevertheless, the company reduced the cost of the PlayStation 2 in April.
“We believe this outlook supports expectations for a PS3 price reduction this year, likely at some point between the E3 industry conference in June and the end of the summer, as Sony is able to reduce PS3 production costs,” Mr. Sebastian wrote.