Chief executive officer of Tecmo Koei, a recently formed Japanese game publisher comprising former Tecmo and Koei publishers, said in an interview that he asked Sony Computer Entertainment to cut the price of the latest PlayStation 3 video game console. The claim comes weeks after Robert Kotick, the head of Activision Blizzard game publisher, threatened to cancel game development for the PS3.
“Whenever I discuss this with Sony reps I always ask them: 'Please cut the price', but I don't have a clear view on Sony's situation. Yes, from a publisher's point of view we would welcome a price cut for PS3, and we are waiting, definitely,” said Kenji Matsubara, chief executive officer of Tecmo Koei, in an interview with CVG web-site.
Tecmo Koei was founded on the 1st of April, 2009; Tecmo and Koie have developed such popular video game series as Dead or Alive, Ninja Gaiden, Tecmo Bowl, Dynasty Warriors, Samurai Warriors, Nobunaga's Ambition and so on.
It is not the first time when game publishers demand Sony to reduce the pricing of the PlayStation 3. Game creators are interested in selling as many titles as possible for the platform, but since the PS3 is the worst-selling new-generation game system, it becomes quite uneasy to sell a high amount of copies. While it is understandable that Sony PlayStation 3 is the most expensive game console to make at the moment, it will become rather hard for Sony to promote the latest game machine that costs starting from $399 during the global economic recession.
“It's definitely a way of boosting the PS3 market, but it's Sony's strategy and I don't know their cost structure. Sony introduced cutting-edge technology in the PS3, that's why people in the industry accept that the PS3 cost is so high, but we'd welcome a price cut,” added Mr. Matsubara.