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Content Owners Need to Stop Content Protection, Concentrate on Services – Analysts.

A New Approach Is Needed for Content Monetization

[07/18/2009 11:55 AM]
by Anton Shilov

Copy protection, watermarks, digital fingerprinting, and conditional access are all Digital Rights Management (DRM) technologies used to enforce copyright protection of video content, reports In-Stat high-tech research firm. However, efforts to stop the 12 billion illegal peer-to-peer (P2P) downloads occurring annually in the U.S. have come up short. Instead of imposing additional copyright protection technologies, content owners need to find new ways of monetization.

“What is needed is a new approach to monetizing digital content including moving a relatively small group of consumer households that do the bulk of P2P downloading (power users), to legal services. The question is whether the video industry wishes to control its own destiny, or get crushed by technological change, similar to what is occurring in the music business,” said Keith Nissen, In-Stat analyst.

In-Stat believes content owners and service providers need to shift from content protection to a two-pronged content monetization strategy consisting of digital rights information management and offering a better user experience than illegal P2P services.

According to the research company, U.S. broadband households download 14 billion videos each year, 85% are illegal.

In-Stat sees watermarking becoming a growing technology to track licensed usage rights.

A migration of power user households from P2P to legal video services would generate $1.4 billion in subscription revenue and $1.1 billion in advertising revenue.

Discussion

Comments currently: 1
Discussion started: 07/18/09 04:50:39 PM
Latest comment: 07/18/09 04:50:39 PM

[1-1]

98% of movies shot in advent of HD digital broadcasting are hard consumer trash. Worse even than 30's gangsta movies in advent of sound film.

So instead of breaking their smart heads how to copyright that trash the should better trouble themselves how to brings us better stories with free spoilers that really reflects crap they sell and 20% episodes on long running series on free taste. After all every dealer gives a free shit for taste and this movie giants dont have to be as some street pimps and could give us much of fair use free junk thats in 90% situations even dont worth to watch.

0 [Posted by: OmegaHuman Rating 338.1

| Date: 07/18/09 04:50:39 PM]

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