News
 

Bookmark and Share

(1) 

Lite-On IT, a leading producer of optical disc drives (ODDs), is conservative about the market growth of Blu-ray disc (BD) standard this year. Nevertheless, despite of uncertain prospects of BD in China now that CBHD format outsells Blu-ray, the company has no plans to enter the market of CBHD optical drives.

Chief executive officer of Lite-On, Guang-chung Chen, said at a press conference in Taipei, Taiwan that considerable expansion of the global BD player market depends on price drops of BD movie discs and penetration of high-definition TVs, reports DigiTimes web-site. While the pricing of HDTVs has been going down for several years now, the cost of Blu-ray movies remains rather high. As a result, Lite-On maintains rather conservative predictions of Blu-ray disc market expansion.

Despite of high cost, the end of format war and gradual decrease of Blu-ray players’ prices have helped the format to capture relatively tangible market share in the U.S. Therefore, it is crucial for Lite-On and other ODD manufacturers not to be too conservative. While DVD remains de-facto standard both for home video and data archives, the Blu-ray is becoming more and more popular.

At present movies on Chinese CBHD format (which is largely based on HD DVD technology) outsell movies on BD three to one in China and it will be hard to push Blu-ray to that market, according to Mr. Chen. But Lite-On IT has no plans to manufacture CBHD players for the time being, the head of the company stressed.

Tags: Blu-ray, CBHD, Lite-On, HD DVD

Discussion

Comments currently: 1
Discussion started: 08/06/09 09:09:51 AM
Latest comment: 08/06/09 09:09:51 AM

[1-1]

1. 
(In spite of x/ despite x)
0 0 [Posted by: CSMR  | Date: 08/06/09 09:09:51 AM]
Reply

[1-1]

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month