News
 

Bookmark and Share

(1) 

Lite-On IT, a leading producer of optical disc drives (ODDs), is conservative about the market growth of Blu-ray disc (BD) standard this year. Nevertheless, despite of uncertain prospects of BD in China now that CBHD format outsells Blu-ray, the company has no plans to enter the market of CBHD optical drives.

Chief executive officer of Lite-On, Guang-chung Chen, said at a press conference in Taipei, Taiwan that considerable expansion of the global BD player market depends on price drops of BD movie discs and penetration of high-definition TVs, reports DigiTimes web-site. While the pricing of HDTVs has been going down for several years now, the cost of Blu-ray movies remains rather high. As a result, Lite-On maintains rather conservative predictions of Blu-ray disc market expansion.

Despite of high cost, the end of format war and gradual decrease of Blu-ray players’ prices have helped the format to capture relatively tangible market share in the U.S. Therefore, it is crucial for Lite-On and other ODD manufacturers not to be too conservative. While DVD remains de-facto standard both for home video and data archives, the Blu-ray is becoming more and more popular.

At present movies on Chinese CBHD format (which is largely based on HD DVD technology) outsell movies on BD three to one in China and it will be hard to push Blu-ray to that market, according to Mr. Chen. But Lite-On IT has no plans to manufacture CBHD players for the time being, the head of the company stressed.

Tags: Blu-ray, CBHD, Lite-On, HD DVD

Discussion

Comments currently: 1
Discussion started: 08/06/09 09:09:51 AM
Latest comment: 08/06/09 09:09:51 AM

[1-1]

1. 
(In spite of x/ despite x)
0 0 [Posted by: CSMR  | Date: 08/06/09 09:09:51 AM]
Reply

[1-1]

Add your Comment




Related news

Latest News

Thursday, November 6, 2014

6:48 am | LG’s Unique Ultra-Wide Curved 34” Display Finally Hits the Market. LG 34UC97 Available in the U.S. and the U.K.

Wednesday, October 8, 2014

8:52 pm | Lisa Su Appointed as New CEO of Advanced Micro Devices. Rory Read Steps Down, Lisa Su Becomes New CEO of AMD

Thursday, August 28, 2014

12:22 pm | AMD Has No Plans to Reconsider Recommended Prices of Radeon R9 Graphics Cards. AMD Will Not Lower Recommended Prices of Radeon R9 Graphics Solutions

Wednesday, August 27, 2014

9:09 pm | Samsung Begins to Produce 2.13GHz 64GB DDR4 Memory Modules. Samsung Uses TSV DRAMs for 64GB DDR4 RDIMMs

Tuesday, August 26, 2014

6:41 pm | AMD Quietly Reveals Third Iteration of GCN Architecture with Tonga GPU. AMD Unleashes Radeon R9 285 Graphics Cards, Tonga GPU, GCN 1.2 Architecture