Stereoscopic 3D does not seem to be the next big thing at the moment since even high-definition televisions and Blu-ray disc players are not installed in every home. Nevertheless, there are several consumer electronics and technology companies, who are trying to convince everyone and themselves that stereo 3D is just about to go mainstream out of nowhere.
Sony Computer Entertainment Inc. has revealed in a presentation that all existing PlayStation 3 game consoles are firmware upgradeable to support stereoscopic 3D output. In addition, Sony promised new video game titles that support stereo 3D “in line with Sony’s 3D strategy”, reports Kotaku web-site.
Even though Sony deserves applauds for upgrading functionality of its latest video game system, stereoscopic 3D will hardly be truly required next year by the mass market. Current stereoscopic 3D technologies based on shutter glasses need panels that have refresh rates as high as 120Hz, which still have to become affordable enough. Moreover, even after they become affordable, it will take some time till gamers acquire them.
Consumers are interested in receiving stereoscopic 3D in the home, according to a recent In-Stat survey. However, they do not want to spend considerable amount of money on equipment that support this innovation, which, in turn, reduces interest of consumer electronics companies in popularization of home stereo 3D technologies.
About 25% of those who are at least somewhat interested in having the ability to view 3D content at home are unwilling to spend extra on a 3D TV. Another 43% want to spend on extra $200 or less on the new TV (vs. non-3D HDTV set). The situation is similar with Blu-ray players: 31% of respondents who were at least somewhat interested did not want to spend more for a 3D Blu-ray player. Another 33% want to spend less than $50 for a 3D Blu-ray player over a 2D player. In-Stat expects the price differential for 3D products will be higher than the aforementioned amounts at product introduction, so fewer consumers are likely to buy 3D equipment until prices decline.