News
 

Bookmark and Share

(0) 

In a bid to enable availability of Blu-ray 3D content and sell more high-end stereoscopic 3D HDTVs and Blu-ray 3D players this year, Panasonic Corp. announced intention to help Hollywood studios to encode and author their movies in the new format. According to the consumer electronics company, this will be the industry's first complete, end-to-end Blu-ray 3D encoding and authoring facility

Panasonic has unveiled its fully operational Blu-ray 3D advanced authoring center located at Panasonic's research and development facility in Panasonic Hollywood laboratory. The center now offers studios and filmmakers Blu-ray 3D image processing, interactive programming as well as authoring and disc certification services, which are capable of making Blu-ray 3D discs commercially available as early as Spring 2010.

Panasonic Hollywood laboratory has collaborated with studios and the creative community in Hollywood to conduct Blu-ray 3D encoding as well as menu and subtitle authoring trials for about a year now. This type of early collaboration and research has given the advanced authoring center expertise in guiding and advising companies during the key early planning stages of a Blu-ray 3D title.

"Given Panasonic Hollywood Laboratory's vast experience with HD image processing, we are confident that we lead the industry with MPEG-4 MVC (Multiview Video Coding) 3D image compression technology," said Jeannine Patton, vice president and general manager of the advanced authoring center.

Earlier this year Panasonic said that it would sell one million of stereo 3D HDTVs this year, which will be hard to do if there is no Blu-ray 3D content available. Analysts believe that the total available market for stereoscopic 3D TVs will be around 1.2 million units this year.

Tags: Panasonic, Stereo 3D, Blu-ray

Discussion

Comments currently: 0

Add your Comment




Related news

Latest News

Monday, July 28, 2014

6:02 pm | Microsoft’s Mobile Strategy Seem to Fail: Sales of Lumia and Surface Remain Low. Microsoft Still Cannot Make Windows a Popular Mobile Platform

12:11 pm | Intel Core i7-5960X “Haswell-E” De-Lidded: Twelve Cores and Alloy-Based Thermal Interface. Intel Core i7-5960X Uses “Haswell-EP” Die, Promises Good Overclocking Potential

Tuesday, July 22, 2014

10:40 pm | ARM Preps Second-Generation “Artemis” and “Maya” 64-Bit ARMv8-A Offerings. ARM Readies 64-Bit Cores for Non-Traditional Applications

7:38 pm | AMD Vows to Introduce 20nm Products Next Year. AMD’s 20nm APUs, GPUs and Embedded Chips to Arrive in 2015

4:08 am | Microsoft to Unify All Windows Operating Systems for Client PCs. One Windows OS will Power PCs, Tablets and Smartphones