News
 

Bookmark and Share

(0) 

Twentieth Century Fox Home Entertainment has announced that James Cameron’s epic Avatar became the best selling Blu-ray of all time after just four days in stores. According to unofficial reports, Avatar is also the most pirated Blu-ray ever, still, rather surprisingly official sales actually exceed downloads by at least the factor of ten.

The Twentieth Century Fox claims that 2.7 million Avatar Blu-ray units were sold in North America alone. Avatar Blu-ray sales crushed the previous record of 2.5 million units, which either was the Dark Knight or Iron Man. Retail sales of Avatar Blu-ray and DVD discs have exceeded 6.7 million units since its launch on the 22nd, on pace to be the best selling title in recent history.

The extraordinary initial sales for Avatar are clearly a game changer for the Blu-ray format. Blu-ray players for the first time are surpassing DVD players at retail outlets across the country as fans are upgrading their systems to experience the best picture and sound quality available.

Meanwhile, there are at least 200 thousand copies of Avatar movies that have already been downloaded from the Internet and the number will be growing.

But while 2.7 million copies is definitely an achievement, sales could have been even higher. The Twentieth Century Fox decided to release the Avatar without adding any scenes that were cut from the movie that was shown in cinemas or additional materials, while postponing release with additional scenes and materials to late 2010 and delaying Blu-ray 3D version even further. Moreover, if Fox had released Avatar at the same time around the world, not only sales would have been higher, but also the piracy would have been lower.

Tags: Blu-ray

Discussion

Comments currently: 0

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month