Google, the world’s largest search engine and Internet advertising broker, along with Intel Corp., Logitech and Sony Corp. announced on Thursday that they would jointly develop Google TV platform, which is said to add the power of the Internet to the television viewing experience. Companies like Adobe, Best Buy and DISH Network also said that they would support the platform.
Merging the PC and TV
Google TV is based on the Android platform and runs the Google Chrome web browser. Users can access all of their usual TV channels as well as a world of Internet and cloud-based information and applications, including rich Adobe Flash-based content . When coupled with the Intel Atom processor CE4100, Intel's latest system-on-a-chip designed specifically for consumer electronics, the new platform, which is supposed to offer home theatre quality A/V performance. Sony and Logitech said they would be delivering products based on the new Intel Atom processor and running Google TV later this year. While Google TV is designed to work with any TV operator, at launch the user experience will be fully optimized when paired with DISH Network.
The main aim of the Google TV platform is to enable TV users to access the Internet with content from Netflix, Amazon Video On Demand, and YouTube. Google TV will also have the capability to run apps from the Android Market. Potentially, Google TV platform closes the gap between PC and TV and may transform usage models of both. Google also plans to open source the Google TV platform to help spur innovation in the industry and so that other developers can benefit from the project. The long term goal is to collaborate with the entire developer community to help drive entertainment in the living room forward and to introduce the next generation of TV-watching experience.
To navigate the array of content that will now be available through a single device and on a single screen, Google TV introduces an integrated search experience to help viewers easily find relevant content across over-the-air and pay-TV channel listings, DVR, and the Internet, as well as a picture-in-picture layout to access multiple windows simultaneously. Google TV also features an innovative home screen to help viewers quickly organize their favorite content and personalize their TV viewing experience. Some of these features are only available with advanced integration from DISH Network.
The Great Coalition
Sony announced plans to introduce Sony Internet TV, the World's first TV lineup incorporating the Google TV platform. The first models are planned to be introduced in the U.S. market in the fall of 2010 with the lineup featuring both a standalone TV model and set top box-type unit incorporating a Blu-ray disc drive.
Logitech will introduce a companion box that brings Google TV to existing HDTV home entertainment systems, easily integrating with any brand of HDTV and set-top box. The companion box will incorporate Logitech's Harmony remote control technology, and will include a controller that combines keyboard and remote control capabilities. The company also has plans to introduce an HDTV camera and video chat for Google TV, along with additional choices for navigation and control, including apps to turn a smart phone into an advanced controller for Google TV and home-entertainment systems.
The Intel Atom CE4100 processor will power both the Logitech and Sony devices.
DISH Network has been a key partner with Google on advanced integration development for Google TV. The two partners began a joint trial over a year ago with more than 400 DISH Network and Google beta users. Based on the continuous feedback from the trial, Google and DISH Network have built the optimized Google TV experience that seamlessly integrates traditional TV, DVR and web content.
Best Buy will bring their retail experience and consumer expertise to the project, with Google TV devices being sold at Best Buy locations nationwide later this year. Adobe Flash Player 10.1 will be integrated directly into the Google Chrome browser on Google TV, enabling viewers to experience tens of millions of web pages with rich Flash content including games, animations, applications, videos, audio and more.