Even though Internet-enabled TVs present a lot of opportunities and fulfill the demands of users towards videos from the web, the actual market share of such TVs has so far been pretty low. But according to analysts from Strategy Analytics such devices may easily grab a quarter of the world's TV market in 2011.
In 2010, Internet TV finally made it to the big screen where it belongs, and 25% of all TVs sold worldwide in 2011 will feature internet capabilities, according to prediction from Strategy Analytics. The result of the Internet TV market share increase will be expanded amount of Internet-based services for televisions.
"2011 will also see the battleguns aligned for future dominance of connected TV technology platforms. Facebook is already the leading repository for user generated content in the cloud, and we expect Facebook to join Apple, Google and Microsoft in the race to develop TV gateways to online television shows and movies," the prediction by the market tracking company reads.
The firm also expects increased adoption of internet TV systems delivered by pay TV service providers seeking to counter the much-discussed threat of cord-cutting. 2011 will also see growth in the new "TV apps" market, although developers will struggle to identify successful business models and genres beyond the inevitable weather, games and gambling services.