Sony Corp. has announced the launch of "Music Unlimited powered by Qriocity" (MUQ)a new, cloud-based, digital music service which gives music lovers with Sony equipment access at any time to millions of songs from major labels.

Through MUQ, users can play music any time on a wide variety of Internet-connected Sony devices including Sony's 2010 models of network-enabled Bravia TV, Blu-ray disc players, PlayStation 3 computer entertainment system as well as Vaio and other personal computers. It will also become available on a wide range of Sony's portable devices, as well as on Android-based mobile devices and other portable devices.

With Basic (£3.99 in the U.K. and €3.99 in Ireland) and Premium (£9.99 in the U.K. and €9.99 in Ireland) monthly subscription plans, MUQ offers breadth of content and easy music discovery, features cited as most important by music enthusiasts.

The basic plan permits unlimited streaming of the songs to "ensure users discover music they want to hear". With access to an expanding catalogue of about six million songs, the basic plan works as an infinite ad-free radio station and subscribers can listen to dozens of personalized channels - categorized by genre, era as well as mood through SensMe - without the requirement to download or manage their music files.

Additionally, the premium subscription plan offers a one-time 30 day premium free trial enabling users to listen in full to every song on demand, create personal playlists of favorites, and gain access to premium Top 100 channels which are regularly updated with the latest hits.

By studying users' listening habits, incorporating their 'like/dislike' song ratings, analyzing their existing music collections and more, MUQ adapts to users' music preferences and constantly tailors music channels to offer the most compatible and enjoyable list of songs. Therefore, the more you listen, the more uniquely personalized your music channels become. Furthermore, users can also synchronize their existing music files and playlists from other media players including iTunes into MUQ and enjoy their existing music at any time across all compatible devices

Music Unlimited powered by Qriocity is initially available in the U.K. and Ireland with service availability in Australia, Canada, France, Germany, Italy, Spain, New Zealand and U.S. to be announced in due course during 2011.

Tags: Sony