A new feature of the Intel's latest Core i-series "Sandy Brige" processors called Intel Insider will give consumers access to movies on their PCs in full high-definition that were not available before.
"Warner Bros. sees the PC as one of the most broadly available and versatile platforms for delivering premium digital entertainment, and now that Intel has made it more secure, we're able to provide new releases and popular catalog titles in full HD to the PC through our WBShop storefront and from partners like CinemaNow on the same day as DVD and Blu-ray releases," said Kevin Tsujihara, the president of Warner Home Entertainment Group.
In collaboration with Hollywood and Bollywood studios along with leading content distributors such as CinemaNow, Dixons Retail, Hungama Digital Media Entertainment, Image Entertainment, Sonic Solutions, Twentieth Century Fox Home Entertainment, Warner Bros. Digital Distribution and others, Intel creates a protected environment for the distribution, storage and playback of content. This enables content owners and video services to release more movies in high definition digitally. Commercial distribution of HD premium content using the Intel Insider technology is expected to begin during the first quarter of 2011.
Building upon this Intel Insider innovation, Intel showed how consumers can now also use Intel WiDi 2.0 to beam content to their big- screen HDTVs from notebooks or desktops. Among other improvements, Intel WiDi 2.0 improvements include support for full-HD resolution as well as protected content either streaming from the Internet or played locally from a Blu-ray or DVD reader.