Microsoft Corp. and Nvidia Corp., two founding members of the PC Gaming Alliance (PCGA), an industrial organization supporting the industry of video games for PCs, have decided to quit the organization. The reasons are not completely clear, but what is clear is that without two powerful members the alliance will lose a lot of its strength.
The web-site of PCGA no longer lists Microsoft and Nvidia either as promoters or as contributors. Matt Ployhar, the recently appointed president of the PC Gaming Alliance, confirmed Big Download web-site the departure of two important members, but expressed opinion that the organization would not be affected seriously and would thus continue to exist.
The head of PCGA also informed that he was moving the alliance away from just being a group that does research and issues reports on the industry to a group that will be more active in trying to assist game developers, publishers and hardware companies make better PC games.
"The PCGA is now heading into a second phase in our life cycle. What I also call taking us from ‘crawl’ to ‘walk’. For 2011 I expect there to be quite a few changes as we update our mission, and goals. Over the next three years I’m going to do my best to keep things relatively simple," said Mr. Ployhar, who is originally from Intel, in a blog post.
Among the big technology names, only Advanced Micro Devices, Corsair Memory, Dell, Intel Corp., Logitech and Razer support the PC Gaming Alliance. It is unclear how without the primary designer of PC operating systems and applications programming interfaces (APIs) as well as without a leading developer of graphics and multimedia technologies it is possible to improve PC games.
Among the goals of PCGA going forward, the new president sees development of recommended PC configurations and performance guidelines while retaining scalability of PC performance, tackling software piracy, making PC experience easier and updating "definitions" of PC to include new form-factors.
Tags: Microsoft, Nvidia, PCGA, PC Gaming Alliance, , Intel, AMD, Dell, Razer, Corsair
Comments currently: 5
Discussion started: 02/22/11 05:53:52 PM
Latest comment: 02/24/11 09:36:30 AM
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I don't think it's such a big deal.
I mean, its not like Microsoft, developer of DirectX, is really gunna have a different stance on PC gaming.
Also Nvidia, one of only 2 serious graphics card companies, is not exactly going to stop supporting PC gaming either.
They probably just didn't want to waste money "promoting" something that just about everyone has known for 20+ years.
The fact that you can play a lot of games on a PC :O.
Also, saying that "only" the only two serious high powered semiconductor processor designer/manufacturer companies, as well as half of the 2 designers/manufacturers of serious graphics cards (Intel/AMD) along with the two most popular peripheral companies for the PC (Logitech/Razer) is anything to scoff at.
02/22/11 05:53:52 PM]
Microsoft: WP7 and Win8 for ARM processors.
NVidia: Tegra 2,3,....123
It is just normal, it is just the first step moving from X86 to ARM. 20 years ago when you were thinking about gaming the last thing in your mind was a PC. We were laughing at PC back then. "You want how much money for equipment so that you can play that game? AHAHAHAHAHA!!!! Amiga, Atari, other home micros and consoles where the first thing in someones mind. Now everyone is moving away from PCs for various reasons and others soon will follow. Just wait for AMD to make it's own Tegra in 1, 2 or 3 years and you will see them also saying goodbye...
02/23/11 01:20:15 AM]
- collapse thread
ARM fanboys are getting excessively annoying. Where did they all come from? Nvidia and Apple fanboys that are bored?
02/24/11 09:36:30 AM]
Thus ends my last bit of hope for future Halo and Gears of War ports. RIP
02/23/11 09:23:11 AM]
Good. Maybe we get rid of those annoying nvidia/ATI logos in games...
02/24/11 01:05:12 AM]
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