Instead of permanently cutting prices on its Xbox 360 video game consoles this year, Microsoft Corp. decided to offer special valuable bundles with new games and Kinect motion sensors as well as reduced pricing on consoles in select locations. The approach allows Microsoft to keep interest towards its system high without lowering the price permanently.
Starting this week, national retailers, including Best Buy, GameStop, Amazon, Target, Toys ‘R Us and Walmart, will carry Xbox 360 holiday console bundles, which include Xbox 360 hardware, games as well as one free month of Xbox Live Gold, Hulu Plus and Epix.
Configuration of bundles looks as follows:
- Xbox 360 4GB + Kinect with Kinect Disneyland Adventures, Kinect Adventures and one month of Xbox Live Gold for $299.99.
- Xbox 360 250 GB with Skyrim and Forza 4 Essentials Edition and one month of Xbox Live Gold for $299.99.
- Xbox 360 250GB + Kinect with Dance Central 2, Kinect Sports, Kinect Adventures and one month of Xbox LIVE Gold for $399.99.
For a limited amount of time at select major national retailers, Microsoft will offer $50 discounts on such consoles and bundles like Xbox 360 4GB + Kinect, Xbox 360 250GB and Xbox 360 250GB + Kinect.
Additionally, the limited time $50-off price promotion will also be available with the Xbox 360 Limited Edition “Halo 4” console bundle. The limited edition console is available for pre-order and will arrive in stores with the launch of “Halo 4” on November 6, 2012.
The lack of permanent price-slash by Microsoft is a logical move for the company in the U.S., where the Xbox 360 is consistently more popular than any other game system for many quarters. The big question for this year is whether customers will bite Xbox 360 instead of brand-new Nintendo Wii U, which is the next-generation game system. Moreover, lack of price-cut in Europe and Asia will clearly not help X360 to leave behind Sony Corp.'s PlayStation 3.