Sony Corp. is about to start shipping its ultra high-definition XBR 4K television set that will retail for $24999 and is currently demonstrated in ten stores around the U.S. In a bid to make its offering truly ultimate, Sony will bundle a media server with hard disk drive containing free 4K UHD movies as well as Xperia Tablet S that will act as a remote controller for the ultimate entertainment complex.
The new 84” Sony Bravia XBR-84X900 4K LCD TV with 8.29MP panel (3840*2160) incorporates special 4K X-Reality Pro video chipset that is capable of upconverting a variety of content (including that in stereo-3D) with different resolutions, such as HD digital broadcasts or Blu-ray discs content, into crisp, high-quality images with nearly 4K resolution. The stereo-3D UDHTV also comes with "10 unit live speaker" 50W side speaker system, with Sony's own signal-processing technology to provide accurate three-dimensional sound.
Sony’s ultra high-end UHDTV comes bundled with a new hard-disc media server that connects easily to the XBR-84X900 and capable of playing back content in 4K ultra high-definition resolution. The manufacturer will preload ten 4K full-length movies (see the list below) a gallery of 4K video shorts. Additionally, Sony's 4K Ultra HD delivery solution is designed to be updated with additional 4K titles and video clips. Finally, the bundle includes an Xperia Tablet S that serves as a remote control through an easy-to-use app.
"Sony is a company of firsts, and this introduction of the first 4K technology platform continues that pioneering, innovative spirit. We were the first to introduce 4K projectors to cinemas in 2005, the first to introduce a 4K projector designed for the home in 2011, and the first to offer a 4K upscaling Blu-ray Disc player earlier this year. Now, we're the first to begin closing the content loop, offering native 4K content for the home and delivering the most immersive, awe-inspiring entertainment experience yet," said Phil Molyneux, president and chief operating officer of Sony Electronics.
Pre-loaded onto the Video Player will be the following first ever collection of 10 full-length feature films presented in native 4K for the home:
- The Amazing Spiderman
- Total Recall (2012)
- The Karate Kid (2010)
- Battle Los Angeles
- The Other Guys
- Bad Teacher
- That's My Boy
- Taxi Driver
- The Bridge on the River Kwai
"Sony Pictures leads the industry in building a library of new releases and restored classics mastered in 4K, so it is both exciting and appropriate that we can provide the first 4K movies that consumers will be able to experience in their homes," said Chris Cookson, president of Sony Pictures Technologies.
At present, there are virtually no 4K content, either from broadcasters, or from movie companies on Blu-ray discs. It will take several years before Blu-ray or its successors support 4K resolutions as well as high efficiency video coding (HEVC, also known as H.265 and MPEG-H part 2) format, but what is rumoured is that Sony's forthcoming PlayStation 4 "Orbis" video-game console due in late 2013 is going to support native 4K video output, which means that it will also natively support playback of appropriate content. Nowadays, leading Hollywood studios and directors already shoot movies with cameras supporting 4K resolutions. It is unknown which codec is used for the movies pre-loaded on the 4K ultra HD vide player bundled with the Sony 4K TV.