Bookmark and Share


Tim Cook, chief executive officer of Apple, said in an interview that the company has intense interest in building its own line of TV-sets. He claimed that today’s TVs rely on technologies developed decades, which possibly points to necessity of reinventing the television as it exists today.

“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It is an area of intense interest. I cannot say more than that,” said Tim Cook in an interview with NBC News.

After Steve Jobs himself announced plans for an Apple TV-set family, it makes no sense to deny that the company is working on one. However, in its usual manner, Apple never discusses any kind of details about its products before they are launched commercially. One of the things that have been confirmed is that Foxconn Electronics, Apple’s main contract manufacturer, had started to make preparations to produce iTV products. In fact, Foxconn is in talks to acquire Sharp's TV assembly lines in several countries.

Nobody knows what exactly is Apple TV-set and how competitive it will be in the light of emerging smart TVs with stereo-3D support and other technologies like cloud video game streaming. Like a lot of Apple's products, it may become a major success for the company and will transform the whole market of TV-sets.

One of the main features of Apple's television set is projected to be an ability to quickly search for content from numerous sources, including Apple's own iTunes. Given the fact that the user experience should be integrated, this feature alone presents a number of challenges. In order to provide unique capabilities and simplicity, Apple TV will likely integrate iCloud, Siri along with motion sensing support for content sharing and control purposes. In a bid to be able to control the TV using iPhone, iPad or iPod, the TV will be compatible with Apple's AirPlay technology.

The main intrigue behind Apple’s TV-set is when does the company plans to finally roll it out.

Tags: Apple, TV, HDTV, Apple TV


Comments currently: 3
Discussion started: 12/06/12 03:16:58 PM
Latest comment: 12/12/12 12:53:28 AM


"One of the main features of Apple's television set is projected to be an ability to quickly search for content from numerous sources, including Apple's own iTunes."

This would "feel like I have gone backwards in time" by a couple years by the time it is released, since the Xbox 360 already does this.
6 0 [Posted by: bluvg  | Date: 12/06/12 03:16:58 PM]

Tim Cook: "We have strong interest in developing a shiny device whereby all the TV channels have to go through us".
14 2 [Posted by: linuxlowdown  | Date: 12/07/12 04:53:03 AM]

It will be apples downfall to compete with the likes of samsung, LG etc etc selling TV's

For a start crapple would be buying the panels/parts from the very ppl they will be competing against, and lets face do not actually manufacture anything
0 0 [Posted by: alpha0ne  | Date: 12/12/12 12:53:28 AM]


Add your Comment

Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month