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While it is not a secret that Apple is working on own-brand TV-set, the progress of the development is completely unclear. If some analysts expected the first Apple televisions to hit the market in late 2012, the company continues to test various designs of the forthcoming products, according to a new report.

Apple is working with “component suppliers”, presumably with Foxconn Technology Group, to test several designs for television sets, people familiar with the situation told the Wall Street Journal. Foxconn has been collaborating with Sharp Corp. on the design of the new television for a number of months, something which may mean that the TV-set from Apple will utilize screens based on IGZO technology.

"It is not a formal project yet. It is still in the early stage of testing," one of the sources is reported to have said.

It is noteworthy that this is not the first report about Apple’s “testing” of the forthcoming televisions; hence, the actual stage of development is completely unclear. The company is known for designing multiple versions of its products and testing them internally, before crafting the final version that will be available commercially. As it appears, Apple has been testing TV prototypes for several years now.

This year Foxconn gained partial control of Sharp’s TV panel plant in Japan and is rumoured to acquire TV assembly factories from the company in different parts of the world. Theoretically, Foxconn may be interested in panels as well as production capacities to make TVs for its largest client. At the same time, it is not a secret that Foxconn also makes TVs for other companies, including Vizio, hence, its interest in appropriate manufacturing capacities may not be Apple-related.

After Steve Jobs himself announced plans for an Apple TV-set family, it makes no sense to deny that the company is working on one. However, in its usual manner, Apple never discusses any kind of details about its products before they are launched commercially. One of the things that have been confirmed is that Foxconn Electronics, Apple’s main contract manufacturer, had started to make preparations to produce iTV products. In fact, Foxconn is in talks to acquire Sharp's TV assembly lines in several countries.

Nobody knows what exactly is Apple TV-set and how competitive it will be in the light of emerging smart TVs with stereo-3D support and other technologies like cloud video game streaming. Like a lot of Apple's products, it may become a major success for the company and will transform the whole market of TV-sets.

One of the main features of Apple's television set is projected to be an ability to quickly search for content from numerous sources, including Apple's own iTunes. Given the fact that the user experience should be integrated, this feature alone presents a number of challenges. In order to provide unique capabilities and simplicity, Apple TV will likely integrate iCloud, Siri along with motion sensing support for content sharing and control purposes. In a bid to be able to control the TV using iPhone, iPad or iPod, the TV will be compatible with Apple's AirPlay technology.

The main intrigue behind Apple’s TV-set is when does the company plans to finally roll it out.

Tags: Apple, Apple TV, iOS, Siri, HDTV

Discussion

Comments currently: 8
Discussion started: 12/12/12 03:48:18 PM
Latest comment: 01/11/13 02:10:56 PM
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0 3 [Posted by: tecknurd  | Date: 12/12/12 03:48:18 PM]
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Apple's walled garden and freedom restricting ecosystem is not for me. But you can be sure Apple will nail the industrial design of the TV. Here are the problems with current TVs as I see them -

a) Usually made of highly reflective glossy plastic or bare metal that is distracting or impossible to look at for long periods when you have a brightly lit room or unfortunate positions of windows, etc. This includes not only the bezel and screen but also the stand. I'm looking at you Samsung. Where are the matt blacks of the 90s?

b) rubbish built in speakers that often face rearwards. This only makes listening clear for the neighbour through the wall.

c) Motion interpolation above 100Hz is needed for watching sport and is still only the reserve of the more expensive TVs. It should be standard for the base model. It's highway robbery to continue using this first generation tech to create the upper price bracket of what should be now the base tech.

d) Smart TV content is a joke, particularly outside the US and UK markets.
0 0 [Posted by: linuxlowdown  | Date: 01/08/13 03:46:25 PM]
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You are an idiot to bet against Apple. Its fan base alone is enough to make their products a huge economic success. Will they dominate the market? Who knows. Will they be profitable for their company? You bet!
1 2 [Posted by: LouZ  | Date: 12/12/12 09:20:11 PM]
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3. 
The legend is that one of Steve Job’s last declarations was they finally solved “it”. The it being the TV. If true, we should have seen ‘it” by now. I kind of thought Samsung (maybe a rushed version) tried to get a does-it –all television out first. Hard to imagine Apple coming out with anything truly revolutionary but..up until now betting on Apple pays off way more than betting against them
0 0 [Posted by: es345  | Date: 01/11/13 02:10:56 PM]
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