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Even though in the game console world even the formal introductions of next-generation game machines uplift sales of current-gen systems and titles, Sony Corp.’s president Kazuo Hirai does not seem to plan releasing the next-generation game console first at any cost. As a result, Microsoft Corp. may again unleash the future of gaming ahead of its bitter rival.

“Why go first, when your competitors can look at your specifications and come up with something better,” said Kaz Hirai in an interview with The Times.

Considering that it takes years to develop a video game console and align its technology specifications with game developers, it is impossible to tweak certain specs months, or even a year ahead of launch in order to get something considerably better. Therefore, revealing pure technology details us hardly something that Mr. Hirai might be afraid of.

Microsoft Xbox 360 was a year ahead of Sony PlayStation 3, which not only slowed down sales of the latter, but also led to refocus of game developers onto the Xbox 360. Sony will clearly not allow a similar thing to happen again and therefore will ensure timely launch of the PlayStation 4 “Orbis” system.

Launching two high-profile game consoles at the same time is not an option for the two companies, Microsoft and Sony, since neither of them will be able to get all the attention of the media and therefore gamers. Meanwhile, unveiling its own platform a couple of weeks after the rival has its benefits as it allows not only to promote the main advantages of own device, but to address certain potential disadvantages of the competing product.

 

Tags: Sony, Playstation, Xbox, Xbox Next, Microsoft, Loop, Durango, Odin, Omni, Orbis

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Discussion started: 01/23/13 05:59:07 AM
Latest comment: 01/23/13 06:46:49 PM
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0 3 [Posted by: Trungusek  | Date: 01/23/13 05:59:07 AM]
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Sony launched 1 year late waiting for enough Bluray and the Cell chips to be ready, that was bad and they sold the PS3 at a loss. they lost 1 billion due to that. but won the Bluray VS HDDVD war! to secure future royalty writes to the optical media standard.

MS lunched too early and the console was Rushed. they still took a hit on each sale but that was very low
The big problem was that MS Lost 1 Billion dollars replacing broken Xbox360's from overheating issues. Some users replaced up to 3 machines due to this.
The positive was that the xbox360 was king for a year and developers that were sony only rushed to Microsoft to capitalize. it didnt hurt that the xbox was also easier to program for.
1 0 [Posted by: vid_ghost  | Date: 01/23/13 06:46:49 PM]
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2. 
"Unveil", not "Launch". There's a big difference.

Source: http://ca.ign.com/article...microsoft-make-first-move
1 0 [Posted by: wicko  | Date: 01/23/13 10:56:37 AM]
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