Apple will make far more money on gaming than Microsoft of Sony ever did.
It is not a secret that Apple is working on its own-brand television that is supposed to come with unique user interface and be compatible with the company’s latest technologies like iCloud, AirPlay and other. As it appears, Apple is currently hiring new members to its Apple TV team, which is also working on the set-top-box, in order to boost the capabilities of the division.
“The Apple TV team is looking for an experienced engineering manager to help deliver the next generation features for Apple TV. Bring your creative energy and engineering discipline, and help us bring the Apple experience to the living Room,” a job posting at Apple’s web-site reads.
The candidate will lead a team of engineers working on new features and functionality, drive releases from initial concept to completion while working closely with cross functional teams, representing Apple TV across Apple. Besides, the developer will have to develop the engineering plan for upcoming projects and communicate with senior management. Naturally, Apple requires iOS and/or MacOS software development experience as well as proven track record of technical leadership, delivering consumer products with aggressive schedules, which includes work on multiple projects at once.
Given the fact that the company is beginning to boost the team now to bring new functions to Apple TV and keeping in mind unofficial reports about an Apple event dedicated to the Apple TV set-top-box, it is highly likely that Apple will release at least one more major STB refresh before an actual TV-set. Such an add-on-device could boost graphics and general-purpose performance in order to drive new games and applications designed with full-HD/iPad retina (1980*1080/2560*2048) resolutions in mind. The platform of the new STB could eventually power Apple’s own TVs.
Shortly from now, Apple is reportedly preparing to make a smaller version of the current third-generation Apple TV set-to-box with the same Apple A5 system-on-chip (dual-core ARM Cortex A9, PowerVR SGX543MP2 graphics core), 512MB RAM and 8GB NAND flash hardware. It is unlikely that the company will be able to bring breakthrough functionality with the current box despite of the fact that it supports iOS 6.1 operating system.
Apple did not comment on the news-story.