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Ubisoft, one of the world’s largest game publishers and one of the biggest third-party supporters of Nintendo Wii U, believes that the console will easily find its customers, but the price-cut should be made to better compete with both existing and the next generations of video game systems from Microsoft Corp. and Sony Corp.

“We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that’s for sure. We think that Wii U will find its public at some point. Some were expecting sales to be quicker but we are optimistic,” said Alain Corre, executive director for EMEA territories at Ubisoft, in an interview with Edge-Online web-site.

Ubisoft assigned a lot of resources on development of video games for Wii U, it offered six Wii U titles starting November 18 and then planned release two more in the first quarter of 2013. Among third-party game developers, Ubisoft is the biggest supporter of Wii U since even Activision and Electronic Arts planned to release only seven and three Wii U titles, respectively, between the launch and March 31, 2013.

It is obvious that Ubisoft is dramatically interested in the success of Nintendo Wii U. The lower the price, the higher are unit sales of any game console and the better are sales of video games. However, since Nintendo loses money on every single Wii U device, it is not interested to further reduce the price and therefore widen its losses. However, it is unclear how Wii U can compete without a major price cut.

Sales of Nintendo Wii U and Nintendo 3DS flagship game consoles last quarter were lower than expected, as a result, Nintendo decided to lower its shipments targets for the whole fiscal year.

The worldwide sales of the Nintendo Wii U hardware since the launch on November 18, 2012, were 3.06 million units and those of the Wii U software were 11.69 million units. Nintendo sold 830 thousand Wii U consoles in Japan, 1.32 million in North America and 900 thousand in other regions, primarily Europe. If earlier Nintendo expected to sell 5.5 million Wii U consoles in fiscal year 2012 (ends on March 31, 2013), then according to revised forecast the number is reduced to 4 million.

Tags: Wii U, Nintendo, Ubisoft, Wii

Discussion

Comments currently: 5
Discussion started: 03/07/13 12:05:44 PM
Latest comment: 03/11/13 02:40:52 AM
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1. 
Price cut or Nintendo launching a game from one of their major franchises to push more units. Its a great little system.
0 1 [Posted by: KeyBoardG  | Date: 03/07/13 12:05:44 PM]
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2. 
Nintendo needs go back to the drawing board and release a new console in the next 2 to 3 years, because once the xbox 720 and ps4 comes out the Wii U is going to be a lot of trouble sales wise. if it's slow in sales now just wait until the xbox 720 and ps4 comes out. I hope Nintendo doesn't plan on making this console their flagship console for very long or else Nintendo itself will be in major trouble if they fall way back in the console wars.
1 1 [Posted by: SteelCity1981  | Date: 03/07/13 10:11:13 PM]
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In my mind, Nintendo has positioned itself as the family friendly console and it is very biased culturally towards the Japanese/Asian market. There is room for it without being in direct competition with Sony and Xbox.
1 0 [Posted by: linuxlowdown  | Date: 03/07/13 11:01:36 PM]
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thing is though there is nothing really innovative with the Wii U like the Wii in which the motion controller was a big part in Wii's success. that's what sold a lot of wii's, because it sure wasn't gaming titles. Wii U doesn't have either or. The demographic market for gaming has changed a lot in 20 years. Nintendo doesn't have an exclusive title that attracts large amounts of mature gamers, like the xbox and ps systems do. this is were the gaming market has shifted towards in the past 2 decades and since the Wii U doesn't really have anything innovative at least to the extent to attract a large sum of people to it like the Wii, they now have to rely on something else, but until they get serious with the hardware, gaming developers won't get serious about making an exclusive title for mature gamers.
1 1 [Posted by: SteelCity1981  | Date: 03/08/13 12:23:09 AM]
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3. 
The Wii U is more like an update for older Wii, for 1080p resolution and Higher resolution detail and textures. I can go with that, since the Wii games are THE BEST to play with 2 or more friends.
0 0 [Posted by: TAViX  | Date: 03/11/13 02:40:52 AM]
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