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A high-ranking executive from Advanced Micro Devices said the company would bundle the upcoming Battlefield 4 video game with its graphics cards as a part of future promo campaigns, such as Never Settle. Since Battlefield 4 is due in late 2013, chances are that AMD will add the game to its next-generation graphics cards, not the current-gen products.

“[Partnership between AMD and EA DICE on the Battlefield 4] was presented at the Game Developer Conference, and the AMD Gaming Evolved logo already appeared online in the context of the game. You can expect that Battlefield 4 will be part of [future] Never Settle bundles,” said Roy Taylor, corporate vice president of global channel sales, said in an interview with Heise.de web-site.

AMD and DICE (an Electronic Arts studio that develops Battlefield video games) demonstrated the content from the forthcoming Battlefield 4 game at the GDC 2013 running on a PC based on the Radeon HD 7990 graphics car, a long-awaited flagship dual-chip graphics solution by AMD.

Given the fact that Battlefield 4 is a multi-platform high-profile title, it is unlikely that it will use AMD’s proprietary technologies, such as TressFX, however, since both next-gen consoles are powered by AMD’s graphics engines, it can be expected that the game will be optimized for AMD’s GCN architecture which powers AMD Radeon HD 7000-series graphics cards.

At present, AMD provides free BioShock Infinite, Crysis 3, Devil May Cry, FarCry 3, Sleeping Dogs and Tomb Raider with the purchase of select Radeon HD 7800- and Radeon HD 7900-series graphics cards. In the coming weeks, AMD will start to add free SimCity video game to select A10- and A8-series accelerated processing units.

 

Tags: AMD, Radeon, ATI, Fusion, Battlefield, DICE, Electronic Arts, GCN, Sea Islands

Discussion

Comments currently: 7
Discussion started: 04/05/13 10:43:45 AM
Latest comment: 04/07/13 06:22:21 AM
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1. 
Test
2 0 [Posted by: Anton  | Date: 04/05/13 10:43:45 AM]
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Failed. Please try again from another keyboard.
2 1 [Posted by: john_gre  | Date: 04/05/13 01:15:39 PM]
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The good thing is that it works
1 0 [Posted by: Anton  | Date: 04/05/13 04:01:56 PM]
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2. 
You should fix your article. TressFX is not 'proprietary technology.' It is simply DirectCompute programming of hair physics, which could easily be extended to physics in general. Last time I checked, DirectCompute is a feature of DX11, so every DX11 GPU can run DirectCompute.
2 1 [Posted by: mmstick  | Date: 04/05/13 08:13:25 PM]
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3. 
These bundles should make gamers happy.
3 0 [Posted by: beenthere  | Date: 04/06/13 01:28:52 PM]
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Ironically if you browse various forums, the NV fanboys have turned these great bundles for consumers into a negative as if AMD is desperate. Yet any company in the world that offers more value to the consumer like Hyundai is generally praised for turning their brand around. AMD has done a great job of teaming up with key game developers, something that NV has been doing for years, and was praised for that strategy. Interestingly enough, despite GTX670/680 being slower than 7970/7970GE and selling for higher prices on average in most parts of the world, and without great game bundles, they are still moving up faster on Steam hardware survey. Shows how brand attached so many PC gamers are. That's not taking into account that AMD cards pay for themselves in no time with current bitcoin mining prices. It is no wonder NV has no interest in lowering prices or giving more value by bundling great AAA games. As far as I can remember for the first time in GPU history is there a GPU that offers better game bundles, better performance per dollar and superior performance and is still being outsold by a competing part.
3 0 [Posted by: BestJinjo  | Date: 04/06/13 10:36:02 PM]
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Actually I didn't like AMD/ATI cards for a long time - few years ago I had some minor problems with ATI cards in Windows, and major problems with ATI cards and Linux, but none with nVidia and Linux/Windows. Few months ago I moved to mining, had to sell all my nVidia cards and buy AMD cards (since they were faster at mining).

To my surprise, they not only are faster and allow nice overclocking features, but Windows/Linux problems are gone (except for 7870 XT not working in Linux).

And of course, since I bought those cards just recently I have enough free games on Steam to play them for next 10 years, way to go AMD!
2 0 [Posted by: knedle  | Date: 04/07/13 06:22:21 AM]
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