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One of the most intriguing details about the PlayStation 4 game console is its price. Although the device employs PC-like architecture, the product appeared to be pretty feature-packed, which means that it will hardly be truly affordable. However, Sony Computer Entertainment itself claims that it has learnt from the PlayStation 3 launch, which may mean that the company will try to avoid very high price-points of the PS3.

“I guess the first thing to say is that we listen and learn and take the judgement from every console launch we ever have and we have to be informed by what the strengths of our PlayStation 3 system have been, but also the challenges of that. We want a system that can reach as broad a gaming audience as possible but whilst being a system that’s deep, connected, rich and immersive and is going to give a very focused and differentiated experience than anything else that’s out there,” said Michael Denny, vice president of Sony Worldwide Studios, in an interview with the Edge Online web-site.

 

Earlier this year it transpired that the price of the PS4 will exceed ¥40000 (approximately $407 or €308 at the current exchange rate). When PlayStation 3 was launched in Japan in November 2006, its entry-level model cost ¥50000 ($425 back then as the Japanese yen was relatively weak) on the domestic market, but retailed for $499 in the U.S. Nowadays the Japanese yen is extremely strong and ¥40000 is approximately $426. In case Sony follows the same price-setting strategy as it used for the PS3, then the PlayStation 4 “Orbis” will end-up at $499 in the U.S. and maybe €499 in Europe.

However, since the Japanese yen is extremely strong, Sony used to sell its consoles at lower price-points in the U.S. and Europe than in Japan. However, earlier this year Sony slashed pricing of PlayStation Vita (both models) to ¥19980 ($203, €154), which is below prices of the PS Vita in the U.S. and Europe (~$250, €174 - €220). The current pricing strategy implies that the PlayStation 4 introduction prices will be $499 and €499.

 

Tags: Sony, Playstation, Orbis, AMD, Jaguar, Radeon, GCN, ATI

Discussion

Comments currently: 6
Discussion started: 04/17/13 01:09:10 AM
Latest comment: 04/21/13 08:57:51 AM

[1-5]

1. 
$499 - €499 were the prices for the basic version of PS3 with the small HDD.
2 0 [Posted by: Filiprino  | Date: 04/17/13 04:41:16 AM]
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2. 
The PS3/X Box is going to sell like Hot Cakes...

The <above> average guy on the street is already aware of AMD Graphics and CPU (APU) in next future Gen Consoles. The Buzz on the streets is "AMD`s better for Games" since all 3 Consoles use AMD That must be the reason consoles use AMD right! Makes perfect sense to me. Its how the average person would think. I can already see Nvidia`s dominance eroding with the average Joe.

Remember its the Average Joe that counts, and not the enthusiast/Fanboys/shills. Games alone are making a big Impact.

In 2 years AMD is going to be a force to be reckoned with.
2 1 [Posted by: keysplayer  | Date: 04/17/13 08:47:10 AM]
Reply

3. 
Sony were taught a very painful lesson by the public the very same painful lesson which M/S is now being taught about Hubris and not listening.
O/S for the PlayStation has not been spoken about, but all the scuttle butt about open source gaming their may be some idea by developers but "Mum's the word" for now.
1 1 [Posted by: tedstoy  | Date: 04/17/13 11:44:50 AM]
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4. 
If Sony says it has learned from the PS3 launch, this should mean that it will follow a different strategy with the PS4.

In that light, the PS4 should be less expensive at launch than the PS3 was. Do I hear $399 US price?

It's hard for Sony to announce the price of the PS4 as long as final specifications of Xbox Next/720 are not known.

0 1 [Posted by: BernardP  | Date: 04/17/13 01:40:28 PM]
Reply

5. 
Why Europe keeps paying more then US for consoles?
Do you think Euope people are stupid, not knowing Euro is more worth then USD?
That is why we are buying PC's and that is what we will continue buying until Sony take that simple fact in mind.

We can wait for a 6 month to year untill PC's catch up unless prices for PS are the same in US end Europe.
0 0 [Posted by: jnikolam  | Date: 04/21/13 08:57:51 AM]
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