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Sony Computer Entertainment has announced the beginning of manufacturing of the PlayStation 3 game console in Brazil. While the company primarily wants to cut the pricing of the PS3 in Brazil, where import taxes are prohibitively high, it will naturally be able to make additional hardware for other markets as well.

“Sony Computer Entertainment continues to invest in the Brazil game market as part of our long-term commitment to the country and its gamers. Locally manufacturing PlayStation 3 in Brazil will benefit gamers, retailers and developers. The local manufacture of PlayStation 3 is expected to infuse the Brazilian economy with approximately $300 million over the next 12 months,” said Andrew House, president and group CEO of Sony Computer Entertainment.

The PS3 systems are manufactured by Sony Brasil in Manaus, state of Amazonas. The suggested retail price of a locally manufactured PlayStation 3 250GB is $1099 Reais ($535), which is still much higher compared to the price in the rest of the world.

“Brazil is home to some of the most passionate gamers in the world and we’re focused on providing them with the best entertainment experiences that can only be found on PlayStation. With today’s manufacturing announcement and the amazing lineup of localized games, there’s never been a better time to join the PlayStation family if you live in Brazil,” said Jack Tretton, president and CEO of Sony Computer Entertainment America.

Tags: Sony, Playstation, Business

Discussion

Comments currently: 6
Discussion started: 05/23/13 12:49:49 PM
Latest comment: 05/29/13 03:24:31 AM
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1. 
> focused on providing them with the best entertainment experiences that can only be found on PlayStation
> 2013 just now manufacturing PS3s for $535 when PS4 is soon to release.
I don't think so
1 0 [Posted by: mmstick  | Date: 05/23/13 12:49:49 PM]
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yeah i have no idea what the point of this is! ... lol They should STOP making "more" PS3's if anything!
1 0 [Posted by: vid_ghost  | Date: 05/23/13 05:54:29 PM]
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2. 
I'm from Brazil and here, like the news said, there are very high taxes to import anything. So, it will still be cheaper to buy a PS3 now, because it's made in Brazil.
0 0 [Posted by: Thiago Benitez Pena  | Date: 05/24/13 10:33:38 AM]
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3. 
535$ is cheaper for a crappy old PS3????????????

Even in Europe, where there are 1 million taxes plus VAT, is no more than 350$, converted from Euros..WTH?

BTW, something is off with Brazil...The US has one of the cheapest prices of electronics in the world, but they are mostly imported from China, and Brasil one of the most expensive in the world, but still imported from China!!
What gives????????????
0 0 [Posted by: TAViX  | Date: 05/25/13 09:11:13 AM]
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- collapse thread

 
Look at this website, this is the PS3 made in Brazil. And yes, it's cheaper now:

http://www.pontofrio.com....-250GB-Preto-1980603.html

And this is the Google conversion of reais to US dollars, which equals 536$ today:
https://www.google.com.br...dollars&oq=1099+reais
0 0 [Posted by: Thiago Benitez Pena  | Date: 05/27/13 10:40:13 AM]
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4. 
now PS3 will find new homes in BRAZIL
4 0 [Posted by: mudi1  | Date: 05/29/13 03:24:31 AM]
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