LG Electronics and Ubitus, a cloud gaming solutions company, announced at E3 that GameNow cloud gaming service will be available in the latest lineup of LG Smart TVs. Customer who purchase a new LG Smart TV model in the United States can start enjoying rich library of AAA and massively multiplayer online (MMO) titles right away.
“LG is constantly striving to bring consumers the best home entertainment experience possible directly through LG Smart TVs. By utilizing GameNow gaming technology powered by Ubitus in our latest Smart TV lineup,our customers can enjoy blockbuster video games on demand without purchasing a dedicated gaming console,” said Richard Choi, senior vice president of the smart business center at LG Electronics.
GameNow turns LG Smart TV into a powerful game console, bringing consumers the video gaming experience previously unavailable on home TV units before. Consumers can now play video games on demand, including popular titles such as Darkvoid, Lost Planet, Street Fighter X Tekken and Batman: Arkham City that usually require high-end hardware to play. In order to enjoy games, LG customers will have to buy a gamepad. Currently LG Smart TVs are compatible with Logitech F310, F510, F710, Rumble-Pad2 as well as Joytron Rumble Power and Rumble Power2.
At press time, GameNow service was in beta status, which began in May, 2013. It is unclear which games and at what price will Ubitus offer to its and LG’s customers once the service goes live.
“We are thrilled to team up with LG to make cloud gaming an integral part of the new consumer TV experience. We believe consumers will be amazed at how effortless it is to enjoy console-quality games directly and instantly on their LG Smart TVs. Select, click and ready to play, just like the way they have been enjoying video-on-demand services,” said Wesley Kuo, chief executive officer of Ubitus.
A free beta trial of the GameNow service for high-end LG Smart TVs is now available at LG Smart World. The full GameNow service for the entire 2013 LG Smart TV lineup will be launched in the future.