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Ubisoft has been one of the biggest supporters of Nintendo Wii U game console and released several high-quality titles for the platform, including exclusive ZombiU. However, the game publisher will not release any more exclusive games for Wii U until the installed base of the console gets large enough. At present, revenue that Ubisoft can get from Wii U simply does not justify development of an exclusive.

“We need more [Wii U units] sold. They are coming with five of their biggest brands ever. And the yen went down. So maybe they will take steps that will increase the number of consoles sold,” said Yves Guillemot, chief executive officer of Ubisoft, in a brief interview with Kotaku web-site.

Ubisoft assigned a lot of resources on development of video games for Wii U, it offered six Wii U titles starting November 18 and then planned release two more in the first quarter of 2013. Among third-party game developers, Ubisoft is the biggest supporter of Wii U since even Activision and Electronic Arts planned to release only seven and three Wii U titles, respectively, between the launch and March 31, 2013.

It is obvious that Ubisoft is interested in the success of Nintendo Wii U. Previously, the game publisher called the platform holder to cut the price of the console several times, but Nintendo refused to even consider such an option despite dramatically low sales in the U.S. and Europe. With only several million Wii U units sold, it does not make sense for Nintendo to develop exclusive games for the platform from financial perspective.

This fall, Ubisoft will issue Wii U versions of Assassin's Creed IV, Just Dance and Watch Dogs, none of which is exclusive to the game console. The formerly-planned Wii U-exclusive, Rayman Legends, is now also slated to release on Xbox 360 and PlayStation 3 alongside Wii U by year's end.

Still, there is one good thing that Ubisoft acknowledges about Wii U: second screen. By learning how to take advantage of Wii U's second screen, Ubisoft now knows how to utilize Xbox SmartGlass and similar potential technology from Sony.

“Our job is to be agile. We have to adapt the company to the potential of the market. So, what we did last year, was we knew we could learn second-screen with Nintendo, so we went full-speed to use this capacity the console was bringing. We were able to develop Rayman, which will come at the end of this year and which is fantastic, using this second screen. What we saw is that, in learning that, we can also use it with the other consoles with [Xbox] Smart Glass, for example, and it is a good option that is coming to us. If you look at us this year on Wii U we will have a lot of products,” said Mr. Guillemot.

Tags: Ubisoft, Wii, Wii U, Business


Comments currently: 1
Discussion started: 06/14/13 05:51:00 PM
Latest comment: 06/14/13 05:51:00 PM


I seem to recall reading somewhere that they have an agreement with M/S to develop game etc for Xbox. So this is an out announce for them not to make games available to other formats. It may be short sighted or commercial pressure.
0 1 [Posted by: tedstoy  | Date: 06/14/13 05:51:00 PM]


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