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Sony Computer Entertainment will release its next-generation PlayStation 4 game console at $399, only a $100 more compared to current-generation PlayStation 3. Given the rich capabilities of PS4 amid compatibility with previous-gen games, the PS3 will unlikely be a good seller after the new system becomes available. However, at present there are no plans for a PlayStation 3 price-cut.

“There is no plans as yet. The PlayStation 3 is a system where it has not been particularly easy to get the costs down,” said Fergal Gara, vice president and managing director of UK and Ireland at Sony Computer Entertainment, in an interview with Games Industry web-site.

Sony PlayStation 3 was the most expensive game console to manufacture when it launched in 2006. Apparently, it is still a problem for Sony to reduce its pricing below $299. By contrast, Microsoft now sells its Xbox 360 4GB system at $199 and is rumoured to be preparing a version of the system that costs $99.

“We continue to look at opportunities, there may or may not be any more, I genuinely cannot answer to that. But it will certainly be a more keenly priced machine in relative to PlayStation 4. It will sit there as a viable entry level machine for years to come. It will be different by territory as to how long its life is. There is still a lot of love for PS3," added Mr. Gara.

Keeping in mind that it is illogical for Sony to sell PlayStation 3 at $299/€249/£199 once the PlayStation 4 becomes available at $399/€399/£249, it is more likely that the company will introduce PlayStation 3 12GB version (€169/£149) across different markets to address price-conscious buyers.

Tags: Sony, Playstation, Business

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