News
 

Bookmark and Share

(2) 

It is not a secret that as cameras inside smartphones are getting better, the market of inexpensive point-and-shoot cameras shrinks. According to the head of Nikon Corp., a legendary maker of cameras, this year sales of low-cost cameras dropped significantly compared to 2012. As a result, the company is looking forward to develop certain products aimed at smartphone market.

Nikon projected in May a 53% percent gain in net income for the year started April 1, following a 28% decline in profit in the previous year. Imaging division accounted for 84% of operating income last fiscal year. At the same time, the legendary maker expects compact camera market to shrink 12% this year, but projects 9% gain of the market of high-end cameras.

Keeping in mind that low-cost cameras begin at $55, whereas high-end models can sell at $500 - $6000, Nikon can easily offset declines of the former by improving sales of the latter. However, the company can easily start developing imaging solutions for smartphones to compensate deteriorations of compact camera sales.

“The number of people taking snapshots is exploding by use of smartphones that sold 750 million or so last year and are still growing. We have centralized our ideas around cameras but can change our approach to offer products to that bigger market,” said Makoto Kimura, president of Nikon, in an interview with Bloomberg news-agency.

But Nikon does not want to reveal exact plans regarding its future products. While in theory the firm can easily develop camera modules for third-party smartphones, the firm can develop an own-brand handset or another consumer device with a camera.

“We want to create a product that will change the concept of cameras. It could be a non-camera consumer product. Rapid expansion of mobile devices is a change in business environment given to us. Our task going forward is to find an answer to that change,” said Mr. Kimura.

The president declined to say if the company was developing a mobile phone.

Tags: Nikon, Coolpix, iPhone, Galaxy, Apple, Samsung

Discussion

Comments currently: 2
Discussion started: 07/09/13 03:28:59 PM
Latest comment: 07/10/13 07:21:21 AM

[1-2]

1. 
I long thought Canon and Nikon (at least) should partner with some smartphone manufacturers--that could be a significant selling point for the device. Maybe they tried already but the manufacturers wanted to do it on their own? I can see why Samsung and Sony would want to do so (and Apple, given their Not Invented Here tendencies).
0 0 [Posted by: bluvg  | Date: 07/09/13 03:28:59 PM]
Reply

2. 
I don't get it. A phone that can much the picture quality of a cheap compact (let's say 100$) is costing more than 500$.

I know the smartphone is a multidevice, but again... You can give 200 for a smartphone and 100 for a good compact camera.
0 0 [Posted by: nitro912gr  | Date: 07/10/13 07:21:21 AM]
Reply

[1-2]

Add your Comment




Related news

Latest News

Monday, July 28, 2014

6:02 pm | Microsoft’s Mobile Strategy Seem to Fail: Sales of Lumia and Surface Remain Low. Microsoft Still Cannot Make Windows a Popular Mobile Platform

12:11 pm | Intel Core i7-5960X “Haswell-E” De-Lidded: Twelve Cores and Alloy-Based Thermal Interface. Intel Core i7-5960X Uses “Haswell-EP” Die, Promises Good Overclocking Potential

Tuesday, July 22, 2014

10:40 pm | ARM Preps Second-Generation “Artemis” and “Maya” 64-Bit ARMv8-A Offerings. ARM Readies 64-Bit Cores for Non-Traditional Applications

7:38 pm | AMD Vows to Introduce 20nm Products Next Year. AMD’s 20nm APUs, GPUs and Embedded Chips to Arrive in 2015

4:08 am | Microsoft to Unify All Windows Operating Systems for Client PCs. One Windows OS will Power PCs, Tablets and Smartphones