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Asustek Computer, a leading maker of personal computers, PC hardware and peripherals, and Waves, a leading provider of audio DSP for the professional and consumer markets, recently expanded their relationship and from now on all Asus products that feature SonicMaster set of technologies will also come with Waves MaxxAudio Master processing software that enhances audio quality.

“Ongoing developments in multimedia and entertainment applications increasingly push the capabilities of our devices. We are certain that this strategic implementation of Waves’ embedded technologies will provide a new level of satisfaction to the Asus user experience,” said Henry Huang, director of Asus Golden Ears Team.

Asustek SonicMaster is a set of hardware and software technologies that combines powerful audio hardware with meticulous software tuning. Many SonicMaster-branded products feature bigger speakers and resonance chamber, integrated amplifier and boosted headphone outputs. In certain cases such audio solutions are co-designed by Asus and engineers from Bang & Olufsen.

Waves’ MaxxAudio Master processing enhances the clarity and depth of the user’s listening experience, whether enjoying a game, multimedia selection of music and movies, or for online communication purposes.

Asus SonicMaster set of technologies is found on tens of notebooks, on an Asus tablet as well as on an Asus all-in-one desktop. Going forward the company will likely integrate SonicMaster hardware and MaxxAudio Master software into a broader range of products. It remains to be seen whether Asus will provide MaxxAudio Master software to existing customers via a software update.

“Asus is well known for groundbreaking products, its innovative designs deserve innovative audio technology to match. Asus Golden Ears Team makes an exceptional use of MaxxAudio professional sound technologies to create a unique, premium audio experience. Thanks to this winning combination, Asus users, whether working with a mobile device or a high-end workstation, can expect best-in-class sound quality,” stated Tomer Elbaz, executive vice president of Waves Consumer Division.

Tags: ASUS, Waves, SonicMaster, Maxx Audio

Discussion

Comments currently: 7
Discussion started: 01/10/14 04:47:18 AM
Latest comment: 01/12/14 02:08:24 AM
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1. 
Asustek Computer, a leading maker of personal computers, PC hardware and peripherals, and Waves, a leading provider of audio DSP for the professional and consumer markets, recently expanded their relationship and from now on all Asus products that feature SonicMaster set of technologies will also come with Waves MaxxAudio Master processing software that enhances audio quality.

If a 15 y.o. is reading the article will assume that Asus rocks in that market.
Of course asus rocks in sound chips, DSPs in general. They managed to ruin Creative's innovations and products(and creative's market eventually) on computer audio with those DirectX crapware updates thanks to the cooperation with Microsoft. That's how we ended up paying 300$ for a sound card with s/w tricks doing most of the work.

Asus is well known for groundbreaking products, its innovative designs deserve innovative audio technology to match

Yeah, thanks for those 2005+ era sound products that had the '90s innovations but with great colors and plastic covers.
:greenmucusspitrightintheeye:

You are insulting your readers' intelligence with those ASUS dithyrambs.
0 0 [Posted by: Yorgos  | Date: 01/10/14 04:47:18 AM]
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I had spent a fair amount on Creative cards before I gave up on them due to their inability to write solid drivers.

In general, I've not had good luck with getting clean sound from computers, except for multi-track recording and playback (through dedicated equipment). It's an interesting dynamic--the cost and physical restraints work against good audio quality, so these "sound-enhancing" software solutions are brought in to jack up the sound, much like cranking the contrast and saturation of a photo from a cheap camera. Some people like the result, but you end up with a weird definition of "good audio quality." True "golden ears" must find the "Asus Golden Ears Team" name pretty funny, though.
1 0 [Posted by: bluvg  | Date: 01/10/14 06:06:31 AM]
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I had spent a fair amount on Creative cards before I gave up on them due to their inability to write solid drivers.

Yup, that's my point. After a certain version of directX all drivers from creative stopped working, especially on games and on multichannel audio (those 5.1, 6.1, 7.1).
That was the time where that MS - Creative war began, creative was fixing it by providing drivers with some hacks to pick the audio from the runtime and afterwards MS patched the hell out of it. So they gave up. That's when ASUS started selling like shit, because creative was "not" good. I call it BS. On the other hand I never had problems with creative sound cards on linux, although I had no 5.1 or better needs.
I still have that creative soundblaster audigy that still rocks after nearly 10 years of use, but only in linux
0 0 [Posted by: Yorgos  | Date: 01/10/14 10:11:46 AM]
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Well DX evolves it can't stay compatible with old drivers forever, I didn't see creative evolve their driver for many products who was expensive (you pay a crapload of money to keep something for ages) and worst they didn't updated drivers for products still in the market to work with win vista and above.

Creative shot themselves in the foot, while they were the leading sound card maker for consumer market.
0 0 [Posted by: nitro912gr  | Date: 01/10/14 10:28:16 AM]
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Not in my case, though. I bought Creative products going back to the NT4 and Windows 95 era, and they had some junk drivers then also. I kind of doubt there was a "war" between the two companies, but even if there was, I wouldn't blame that for Creative's inability to write solid drivers.

As for Linux, that's very likely a different driver dev team (or even outsourced), and typically the Linux version doesn't have the same level of functionality.
0 0 [Posted by: bluvg  | Date: 01/10/14 11:55:45 AM]
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2. 
Does MaxxAudio reduce noise, crosstalk, IMD, reduce output impedence? If there is any improvement in audio quality, it is through marketing and psychology.
0 0 [Posted by: CSMR  | Date: 01/10/14 06:34:48 AM]
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3. 
Bla, bla, bla bla, bla......
0 1 [Posted by: KonradK  | Date: 01/12/14 02:08:24 AM]
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