by Anton Shilov
07/03/2007 | 11:28 PM
Leading online retailer Amazon.com and the world’s largest software maker Microsoft Corp. have announced the intention to help independent movie makers to switch to high-definition video formats by offering free authoring and setup services for selected titles and selling them through Amazon’s web-store. The move will add more films to the lineup of HD DVD titles available.
The companies’ 1000 HD DVD Indies Project is designed to lower the barriers to entry for filmmakers to produce and distribute movies in the HD DVD format through the innovative manufacturing-on-demand technology of CustomFlix, a part of an Amazon group of companies. Jointly sponsored by Amazon and Microsoft, the project will provide free authoring and setup services for up to 1000 selected indie titles.
The project will be spearheaded by CustomFlix, which will bring as many as 1,000 feature-length independent films to Amazon customers using the CustomFlix DVD on Demand technology, which produces and ships DVDs only as they are ordered. This model greatly improves the cost structure for independent filmmakers by eliminating the need for costly inventory.
The project will be spearheaded by CustomFlix, which will bring as many as 1000 feature-length independent films to Amazon customers using the CustomFlix DVD on Demand technology, which produces and ships DVDs only as they are ordered. This model greatly improves the cost structure for independent filmmakers by eliminating the need for costly inventory.
“From a technical standpoint, we found that the HD DVD format fits our business model perfectly. With retail shelf space at a premium, our model eliminates the risk of carrying inventory and immediately expands the number of great HD DVD titles available to consumers,” said Dana LoPiccolo-Giles, co-founder and managing director of CustomFlix.
“Programs like this one from Amazon lower barriers to entry for independent artists and provide audiences with increased access to high-quality, high-definition content,” said Christian Vesper, senior vice president of programming, acquisitions and scheduling for Sundance Channel.
Sundance Channel will be reviewing the high-definition features for potential broadcast on the network as well as making its own HD original eco-series, “Big Ideas for a Small Planet,” available for purchase through Amazon’s HD DVD program.