by Anton Shilov
09/14/2007 | 10:57 PM
Following the price drop, sales of Microsoft Corp.’s Xbox 360 game console increased tremendously in the
In August 2007 Microsoft Xbox 360 game console was acquired by 276.7 thousand of gamers across the
In general, the market of non-portable game consoles was up 3.7% sequentially in August with only Microsoft Xbox 360 enjoying sales increase. All the rest game consoles, including Nintendo Wii, Sony PlayStation 2 and 3 became less popular on the
Meanwhile, the market of portable game consoles shrank again by nearly 18% in August to approximately 583.4 thousand of units across the board. Nintendo sustains its leadership in the field with 383.3 thousand of Nintendo DS sold through and 69.5 thousand of Game Boy Advance bought by gamers in the
If July demonstrated that Sony could improve sales of the PlayStation 3 by 66% by reducing its price by $100, then August revealed that Microsoft can achieve nearly the same with $20 - $50 price-reduction. However, even now, when Microsoft Xbox 360 is only $20 more expensive compared to Nintendo Wii, the latter is still more popular on the market, which means that overwhelmingly good acceptance of Wii is not a result of its low price.