Toshiba Intends to Sell Super Upconversion DVD Players

Toshiba to Improve DVD Output Quality with New Player

by Anton Shilov
05/31/2008 | 10:58 PM

Toshiba plans to start selling super up-conversion DVD players later this year, a report from the Japanese media claims. The new players are projected to enable nearly high-definition video quality from conventional DVD players, which is likely to slowdown adoption of the Blu-ray disc format.


The Yomiuri Shimbun news-paper claims that super up-conversion DVD player from Toshiba will be available by the end of the year, however, no actual details are present. Earlier this year it transpired that Sharp and Toshiba have developed a technology that allows increasing DVD resolution (720x480 [NTSC] or 720x576 [PAL]) to 960p resolution (1702x960 or 1440x960), which should provide nearly full-HD quality, 1080p (1920x1080) as on Blu-ray disc, but without any need for a new type of media.

After quitting the high-definition video format war by canceling to support its HD DVD standard in February, Toshiba said it had no plans to manufacture players compatible with Sony-developed Blu-ray disc format.

Even though super up-conversion DVD sounds impressive, as it allows to boost image quality of existing movie collections, a technology that is available only from Toshiba DVD players may not become wide-spread and the market will continue migration to Blu-ray disc, which provides other benefits over DVD in addition to higher resolution.

Toshiba did not comment on the news-story.