Creative Labs Touts “Stemcell Computing” with Zii Technology

Creative Set to Unveil Zii at Consumer Electronics Show

by Anton Shilov
12/29/2008 | 11:34 PM

Creative Technology, a leading designer of audio processors as well as portable digital media players, has launched a teaser web-site that advertises “Zii” and “stemcell computing”.

 

Creative promises a revolution with its Zii and claims that that everything ever known “is about to change”, however, it does not reveal what exactly Zii is. Considering the fact that Creative Technology is mostly known for audio cards and portable digital media players, it is highly likely that Zii is a new audio chip, but keeping in mind that the company touts “stemcell computing”, the new product may be aimed at something more than just audio processing.

A quick look onto the web-site of United States Patent and Trademark Office revealed that Creative Technology does own Zii trade-mark. Unfortunately, description of the brand does not reveal any additional information other that is already known: Zii is a computer multimedia technology. Besides, the description claims that the new product may support HDMI, which may point to an HDMI audio card from Creative Technology.