Sony Plans to Pack a Movie and a Video Game Together onto Same Blu-Ray Medium

Sony Wants to Combine Movies with Video Games on Single Blu-Ray Media

by Anton Shilov
02/12/2009 | 02:39 PM

Sony Corp.’s PlayStation 3 game console is clearly the worst-selling new-generation system on the market, but the Blu-ray disc format for movies is starting to get more popular. In order to boost sales of video games and movies at the same time, Sony is working on to record a movie and a game onto a single Blu-ray disc (BD) for Sony PlayStation 3.

 

“We are actively pushing, and the way that we see the future is that the movie and the game are placed on the same disc. There are a lot of developers who say, we have this game based on a movie, wouldn’t it be great to marry these concepts? We will definitely see this stuff this year,” said John Koller, director of hardware marketing for the PlayStation, in an interview with Video Business web-site.

It would definitely be a pleasure for the consumer to acquire a movie and get a video game with it or otherwise provided that the price of such a set is considerably lower compared to the cost of a standalone movie and a standalone game. However, there are a number of obstacles for such “hybrid” Blu-ray discs:

Despite of difficulties, there are clear business advantages that Blu-ray discs featuring a movie and a game have:

Currently there is no information which movie studios are interested in creation of a single game/movie Blu-ray discs, but Sony Pictures Home Entertainment does confirm that it is onboard.

“The PS3 provides a unique ability to combine the best high-definition movies and gaming experience with Blu-ray. Together with Sony Computer Entertainment, we are reviewing potential titles from both a movie and gaming perspective that would create a compelling hybrid for the consumer. It’s a natural fit for this rapidly growing PS3 install base,” said Lexine Wong, Sony’s senior executive vice president of worldwide marketing.