by Anton Shilov
04/29/2009 | 11:26 PM
Paramount Home Entertainment on Wednesday became the second major Hollywood studio to license rather controversial BD+ copyright protection technology after Twentieth Century Fox. In addition, Paramount Home Entertainment has agreed to license other Macrovision’s content protection products, ACP and RipGuard.
“We are pleased to continue our long-standing relationship with Macrovision to preserve Paramount Home Entertainment’s high-quality products. Macrovision’s technologies cover a variety of distribution channels, providing necessary safeguards which benefit both the studio and the consumer,” said Kelley Avery, Worldwide President of Paramount Home Entertainment.
ACP and RipGuard provide protection against unauthorized copying of content across packaged media, such as DVD and Blu-ray, as well as electronic channels such as the Internet, cable and DBS.
BD+ is the latest copyright protection layer for Blu-ray discs that compliments AACS, HDCP and so on. BD+ is a small program recorded on a Blu-ray disc that is executed by player and examines whether the players security keys were changed as well as decodes part of the content encrypted with BD+ keys. The BD+ technology was finalized in June, 2007, therefore, all players released before that date need to be re-flashed with a new firmware. In the past some discs from Twentieth Century Fox did not playback on certain players before re-flash.
“As Macrovision continues to add valuable content protection technologies to their suite of solutions, it provides Paramount with valuable methods to protect our content when distributed on DVD and Blu-ray media,” said Chris Carey, executive vice president of worldwide technical operations at Paramount Pictures.
The agreement is for a multi-year term and financial terms were not disclosed.