Nintendo: Wii is the Most Popular Game Console Among Women

Wii Popularity – Result of Deliberate Attempt to Expand the Market, Claims Nintendo

by Anton Shilov
11/26/2009 | 02:35 PM

Nintendo of America said that 80% of female gamers in the U.S. prefer Wii game console over other video game systems. The company claims that this is a result of purposeful effort to enlarge the video game market.

 

“This didn't happen by accident. It's the result of a deliberate attempt to expand the market,” said Reggie Fils-Aime, the president of Nintendo of America, at an event of BMO Capital Markets, reports Kotaku web-site.

According to Mr. Fils-Aime, 80% of female gamers prefer, Nintendo Wii, 11% choose Microsoft Xbox 360 and 9% favor Sony PlayStation 3. The data is based on data obtained by Nintendo of America itself, hence, it should be taken with a grain of salt. Still, it is rather likely that simplistic casual games appeal to women more than high-end shooters or role-playing games on PS3 or X360.

What should be kept in mind is that there are 33.3 million male gamers and 11.7 million female gamers in the U.S., according to Nintendo. Even though the amount of women playing video games is by far lower than the amount of men who play console games, the number of female gamers is very significant.