Amazon Kindle – the Most Gifted Item Ever on Amazon

E-Book Reader Becomes Most Gifted Item Ever on Amazon

by Anton Shilov
12/29/2009 | 08:22 AM, the world’s largest online store, has announced that Kindle e-book has become the most gifted item in Amazon's history. On Christmas Day, for the first time ever, customers purchased more Kindle books than physical books.


"We are grateful to our customers for making Kindle the most gifted item ever in our history. On behalf of employees around the world, we wish everyone happy holidays and happy reading,” said Jeff Bezos, founder and chief executive officer of

The Kindle Store now includes over 390 000 books and the largest selection of the most popular books people want to read. The best-selling electronics devices at Amazon during Holiday season were Kindle wireless reading device, Apple iPod touch 8 GB and Garmin nuvi 260W 4.3” GPS.

On Amazon's peak day, Dec. 14, 2009, customers ordered over 9.5 million items worldwide, which is a record-breaking 110 items per second.