Competition on E-Book Market Starts to Escalate: Kindle and Nook Now More Affordable

Amazon and Barnes & Noble Decrease Prices of Electronic Book Readers

by Anton Shilov
06/22/2010 | 10:40 PM

Amazon and Barnes & Noble, the two leading suppliers of electronic books readers, this week reduced pricing of their Kindle and Nook readers in order to attract customers that do not want to pay over $200 for e-book devices.


Amazon Kindle 6”, the most popular e-book reader with 3G connectivity, now costs $189, down from $259. Even though it is a 3G wireless device, Kindle has no monthly fees or annual contracts globally. The Kindle Store includes over 600 thousand books and the largest selection of the most popular books people want to read, including 109 of 112 New York Times bestsellers and new releases from $9.99. In addition, over 1.8 million free, out-of-copyright, pre-1923 books are available to read on Kindle.

Barnes & Noble, the largest book store chain in the U.S. also reduced pricing of Nook 6” with 3G and Wi-Fi tom $199 and also introduced Nook 6” with Wi-Fi connectivity only. B&N’s store includes over a million titles and the Nook e-book readers can lend books at the company’s stores for free.

The decrease of prices onto Kindle and Nook indicate that the competition on the market of electronic books has finally intensified. It remains to be seen, however, whether e-books will also drop in price, something that publishers do not want.