Sales of Blu-Ray Media Climbs as Sales of Players Slows Down in Europe, Japan

Market of Blu-Ray and DVD Players Begins to Stagnate

by Anton Shilov
07/29/2010 | 11:45 AM

Media Control GfK International, a media and entertainment tracking service, said that while sales of Blu-ray media titles increased rather dramatically in the first half of 2010 on the markets of Europe and Japan, sales of actual players showed recession.

 

According to Media Control GfK International research, based on actual point-of-sale retail data, consumer purchases of Blu-ray titles increased 107% in major markets in Western Europe/Japan during the first half of 2010 while the amount of combined DVD/Blu-ray players sold dropped modest 1.2%.

"The major retail markets for DVD and Blu-ray sales in Western Europe and Japan are showing positive signs of stabilization due to improving declines in DVD sales and growing consumer adoption of the Blu-ray format," said Brad Hackley, President of Media Control GfK USA.

Perhaps, the analyst is correct and sales of packaged media players are indeed stabilizing. However, this may well be the beginning of the end for the marker of disc players as customers are shifting towards digital content delivery services.