by Anton Shilov
08/27/2010 | 03:39 PM
In a bid to secure the market share in the world of rapidly developing online video, the MPEG LA announced on Friday that it would not charge the H.264/MPEG4-AVC codec fee from videos that are free for end-users.
MPEG LA's AVC patent portfolio license will continue not to charge royalties for Internet video that is free to end users (known as “Internet broadcast AVC video”) during the entire life of this license. MPEG LA previously announced it would not charge royalties for such video through December 31, 2015, and today’s announcement makes clear that royalties will continue not to be charged for such video beyond that time. Products and services other than Internet Broadcast AVC Video continue to be royalty-bearing.
The announcement means that all free videos currently found on the Internet in Adobe Flash format can be encoded into H.264 and re-released as HTML5-based content, a remarkable move to popularize the platform in general.
MPEG LA's AVC patent portfolio license provides access to essential patent rights for the AVC/H.264 (MPEG-4 Part 10) digital video coding standard. In addition to Internet broadcast AVC video, MPEG LA’s AVC patent portfolio license provides coverage for devices that decode and encode AVC video, AVC video sold to end users for a fee on a title or subscription basis and free television video services.