Microsoft, Nvidia Quit PC Gaming Alliance

Founding Members Abandon PC Gaming Alliance

by Anton Shilov
02/22/2011 | 03:49 PM

Microsoft Corp. and Nvidia Corp., two founding members of the PC Gaming Alliance (PCGA), an industrial organization supporting the industry of video games for PCs, have decided to quit the organization. The reasons are not completely clear, but what is clear is that without two powerful members the alliance will lose a lot of its strength.


The web-site of PCGA no longer lists Microsoft and Nvidia either as promoters or as contributors. Matt Ployhar, the recently appointed president of the PC Gaming Alliance, confirmed Big Download web-site the departure of two important members, but expressed opinion that the organization would not be affected seriously and would thus continue to exist.

The head of PCGA also informed that he was moving the alliance away from just being a group that does research and issues reports on the industry to a group that will be more active in trying to assist game developers, publishers and hardware companies make better PC games.

"The PCGA is now heading into a second phase in our life cycle. What I also call taking us from ‘crawl’ to ‘walk’. For 2011 I expect there to be quite a few changes as we update our mission, and goals. Over the next three years I’m going to do my best to keep things relatively simple," said Mr. Ployhar, who is originally from Intel, in a blog post

Among the big technology names, only Advanced Micro Devices, Corsair Memory, Dell, Intel Corp., Logitech and Razer support the PC Gaming Alliance. It is unclear how without the primary designer of PC operating systems and applications programming interfaces (APIs) as well as without a leading developer of graphics and multimedia technologies it is possible to improve PC games.

Among the goals of PCGA going forward, the new president sees development of recommended PC configurations and performance guidelines while retaining scalability of PC performance, tackling software piracy, making PC experience easier and updating "definitions" of PC to include new form-factors.