Nintendo Not Interested in "Garage Developers", $1 Games - President

Nintendo Wants to Avoid Cheap Content for Game Consoles

by Anton Shilov
03/23/2011 | 11:02 PM

The president of Nintendo America said that the company was not interested in working with "amateur" game developers that design low-cost games usually sold for $1 or are even free. By contrast, companies like Apple and Sony are interested in getting low-cost games onto their PlayStation Portable (NGP)/Android and iOS platforms.


"I would separate out the true independent developer vs. the hobbyist. We are absolutely reaching out to the independent developer. Where we've drawn the line is we are not looking to do business today with the garage developer. In our view, that’s not a business we want to pursue," said says Fils-Aime, the president of Nintendo America, in an interview with Gamasutra.

This is not the first time when Mr. Fils-Aime criticizes ultra low-cost game titles. By contrast, Apple has managed to make its iPhone a competitive gaming platform with thousands of $1 games designed by amateur or independent developers. Sony and Sony Ericsson also want low-cost content on the Xperia Play (PlayStation Phone) as well as NGP platforms.

 It is necessary to note though that unlike platform holders like Nintendo or Sony, Apple does not receive royalties from game developers, but just allows to sell games for iPhone from its own application store only and gets a fixed percent from every title sold.

However, Nintendo is confident that its 3DS game console should only feature high-quality titles that do not cost $1. It is necessary to note that Sony also encourages games developers heavily to make advanced games with long and immersive game play for its NGP platform, however, it does not prohibit  low-cost titles..

"When we talk about the value of software, it could be a great $1 piece of content or a $50 piece of content. The point is: Does it maintain its value over time or is it such disposable content that the value quickly goes to zero? We want consumers to see value in the software, whatever that appropriate value is. And we want to see that value maintained over time," said Mr. Aime.