Analyst: Sony Will Attempt to Release PlayStation 4 Ahead of Xbox Next

Sony PlayStation 4 May Beat Xbox 720 to Market – Analyst

by Anton Shilov
10/21/2011 | 04:29 PM

After failing to release its PlayStation 3 video game system at the same timeframe as Microsoft Xbox 360, Sony Computer Entertainment will do its best to launch the next-generation PlayStation 4 game console ahead of its major rival. As a result, the PS4 may hit the market earlier than the Xbox Next.


"I doubt [Microsoft] will be ready for launch [the next Xbox] in 2013.  Between Sony and Microsoft, we expect Sony to be first to market perhaps as early as 2013, but more likely in 2014.  There is still a lot of investment for both companies to recoup in the current generation," said Colin Sebastian, an analyst with RW Baird, in a brief interview with IndustryGamers.

This week it transpired that many industry players, including hardware and software developers, expect Microsoft Corp. to release its next-generation Xbox sometimes in 2013.

While it is still two years from now, one should consider that in 2012 Nintendo, who won the current console generation with Wii, plans to release its high-definition Wii U game console with innovative controller, which will automatically make the current-generation video game systems look outdated. Not surprising that both Microsoft and Sony will attempt to convince their customers not to get Wii U by revealing or leaking plans for next-generation PlayStation  and Xbox.


“For this market, making people think you are going to launch could be as important as launching. If a new system seems to be on the horizon it could slow movement towards a PS3 or Wii U. Once the Wii U launches the Xbox 360 becomes the old system. If Microsoft has clear plans for a successor it could really help keep consumers from jumping ship to a competing system. This would even be true if for some reason the 720 was to slip to say 2014,” said David Cole, an analyst with DFC Intelligence.

Sony Computer Entertainment confirmed earlier this year that it had begun to develop the next-generation PlayStation 4. While Microsoft remains tight-lipped over next-generation console development, This spring rumours transpired that the successor to the Xbox 360 console is currently evaluated by an unnamed game design studio that belongs to Electronic Arts. EA reportedly received the systems back in April. At present, it is said, the hardware is installed inside typical computer cases. Besides, official Xbox magazine (OXM) published a comment from an AMD executive claiming that the next-gen consoles will have Avatar-like quality of graphics.